EveryMatrix Explores Players’ Preferences in Nigeria

The EveryMatrix entertainment provider has released another edition of its famous Slot Trumps report on gamblers’ behaviour. This time, the company has explored the audiences in an African country, Nigeria.

Casino Market experts present a summary of the delivered analytics to inform operators who plan to run a local gaming project about the state’s peculiarities. At our company, you can also order the development of a turnkey gambling business on beneficial terms.

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Details of the Released Research

As the African entertainment sector is growing and becoming more attractive for various investors, EveryMatrix’s team decided to take a closer look at one of its countries. The study also included 3rd-party information, delivered by eGaming Monitor’s specialists.

The majority of categories were examined on SlotMatrix’s top 250 titles in Nigeria. The data has been collected from December 2023 till this year’s April.

It was determined that locals prefer the following amusement themes:

Classic

4%

Animals

3.7%

Fruits

3.5%

Action

2.8%

Asian

2.1%

When it comes to features in the base mode, punters prefer:

13%

Wilds

10%

Multipliers

6%

Scatters

To define the top 3 bonus functionalities, the company’s experts have analysed the 20 most played titles from the assortment.

The results revealed that residents like:

55%

Free rounds

35%

Jackpots

20%

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The first option is considered the finest element for user retention.

Based on these 20 slots, analysts find other data, such as:

Average
stake €0.14

Preferred
volatility low-
medium

Sessions per gambler in 90 days 14

Also, it was discovered that half of the titles had a x23 higher mean bet. Participants made 69 wagers per single uninterrupted entertainment period on average.

The top 5 popular games in Nigeria belong to the following providers:

Spinomenal also entered the list of the 5 best suppliers but its developments were placed lower in the content range.

The Main Things About Nigerians’ Gambling Preferences

As Africa continues to increasingly attract the interest of operators, players, software creators, investors and other parties, local countries successfully grow their entertainment sectors.

Let us explore the key notions about Nigerian punters and their likings:

• Locals prefer classic gaming themes and enjoy slots that picture animals and fruits.
• When residents gamble, they mostly anticipate Wilds (13%) in the base mode and free spins (55%) as a bonus.
• The state’s players make rather low average stakes but initiate wagering sessions quite frequently.
• The key popular suppliers in the country include top companies such as SmartSoft, Pragmatic, Habanero, etc.

If you want to buy and install amusement software from these or other famous providers, feel free to contact our managers.

Casino Market specialists also help entrepreneurs launch and scale gaming projects in the most beneficial jurisdictions.

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James Burton The Casino Market partner, the owner of the gambling establishments’ network

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