Alina Alexandru, EveryMatrix's Group COO, spoke about the company’s latest achievements in data protection. The representative also shared the secrets of the proprietary modular system for providing a personalised approach to operators.
Principles and Tools for Ensuring Data Quality
The importance of informational resources is difficult to overestimate since they are the key to understanding market trends and player demands. To work effectively with such materials, operators must first be able to analyse and structure them.
The corporation has special teams that monitor all data flows and provide services for extracting, storing and transforming information for internal business verticals. EveryMatrix employs professional analysts who explore the efficiency of each production process.
The studio pays close attention to algorithms for reconciling data arrays. Corporate specialists work with both internal records and materials received from external sources. This approach helps the experts instantly identify discrepancies and quickly develop new strategies following market changes.
Regarding incident management, the studio has a particular protocol allowing for:
- immediately detecting a malfunction and its scale;
- notifying interested parties about the issue in real-time;
- promptly eliminating the problem and all the consequences;
- minimising the likelihood of this or similar troubles occurring again.
Innovations and Accessibility in the Studio’s Products
The provider constantly expands its range of offers, with each release pursuing a global goal: to deliver operators and their audience a positive, personalised experience. EveryMatrix aims to make its partners stand out from the competition. With the help of a proprietary API offer, the company allows casino owners to control the quality of interaction with players and introduce their innovations in this segment.
The corporation’s network is constantly growing. A well-established feedback system aids corporate specialists in creating products that will be received by the audience as warmly as possible.
The key task of EveryMatrix’s accessibility and data exchange approach is to allow partners to introduce innovations and use personal experience in projects. The supplier provides tools with which gambling managers create what they consider the most profitable and promising.
This strategy works great because the team offers:
- widgets;
- personalised business instruments;
- a great external interface for the proprietary product.
Turning every detail into a software function and developing its features from scratch is unnecessary. Instead, clients get a ready-made set where all the elements can be copied and pasted into their system. This concept saves time and leaves enough space for personalisation.
Branded Player Retention Programs
Regarding jackpots, the industry is rich in offers with a fixed prize pool. Operators often incorporate these services in casinos but cannot manage them. EveryMatrix’s JackpotEngine program is fundamentally different. It is also a modular product, but its primary goal is to provide partners with maximum flexibility and control over setting unique rewards.
The developer’s convenient and flexible tool has complete management options. All operations with the module are performed and governed directly by the gambling administrator. EveryMatrix acts only as a supplier and does not interfere with the partner’s internal business processes.
The corporate team is open and ready for any experiments from casino owners. The flexibility of settings allows the experts to quickly adapt to regulatory requirements and comply with the latest security protocols. The company takes customer protection very seriously. For instance, the studio passed the WLA’s independent audit and Safer Gambling certification last year.
Provider’s Strategic Goals for the Rest of 2024
Ms Alexandru said that her primary task as the COO remains unchanged: to supply clients with the most efficient, convenient, secure and personalised product.
EveryMatrix’s team strives to achieve an optimal balance in the distribution of resources for:
- expanding in different markets;
- developing breakthrough solutions;
- exploring various technical advancements.
The provider has a clear long-term plan to achieve all the goals. At the same time, the corporate staff always leaves room for innovation in the strategy. Ms Alexandru named the skill to flexibly meet industry requirements as the main one in 2024.
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