EveryMatrix's B2B betting department demonstrated great performance throughout 2023. OddsMatrix's specialists managed to break some records in terms of growth, reach fantastic profitability heights and realise beneficial ideas with tier-1 clients.
Most Impressive Accomplishments
A major part of the division’s 2023 success was gained thanks to bringing significant online projects in Europe to life.
There were a lot of achievements throughout the year, including:
- a 75% YoY growth in total bets with a difference of 74 million;
- the uplift in profitability by $ 99.46 million, which is a 90% increase;
- December being the 2nd GGR-highest-ever month at $ 48.58 million;
- the rise of live events amount by 31% YoY to over 1.8 million, and more.
OddsMatrix’s CEO mentioned that the period required a lot of hard work from the subsidiary and its parent company. According to Tor Skeie's statement, all those efforts were completely paid off with record figures in financial and operational aspects. The expert is determined to proceed with such an upward trajectory.
The branch’s sportsbook is supplied as a separate solution and as part of a bigger turnkey offering, which allows the team to cover more needs of its clients. Mr Skeie noted that their software became primary and substantial for lots of major worldwide brands. He is satisfied with the progression the platform has demonstrated. Also, the executive highlighted the amazing results of the company’s customers thanks to the sportsbook.
Together with EveryMatrix’s experts, the division implemented a couple of extra complex ideas on a turnkey basis in 2023.
Those included:
- bet-at-Home. The operator’s new tech system for German audiences was launched in October. The final solution had a lot of customised components. The provider’s specialists made sure to smoothly install and configure all the elements.
- TippmixPro. The brand’s betting platform from the supplier went live in November. Now, the product drives the operations to new heights thanks to innovative functionality and promos, like Cash Out and many others.
Such fantastic achievements encourage the subsidiary and its parent company to work even harder and set new records, which the industry will surely see in 2024.
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