EveryMatrix's OddsMatrix and Kindred have forged a strategic alliance to deliver international betting content to the audience. The operator will acquire past and present sports data before the official launch of its new bookmaker platform.
Key Details
Gambling brands cannot stay competitive without referring to analytics. That is why OddsMatrix Sports Data Services has been brought to the market. This solution helps operators cover diverse bet types based on extensive information across football, volleyball, and other popular disciplines. Bookmakers have a chance to analyse earlier wagering performances and make forecasts accordingly.
As per the latest agreement, OddsMatrix aims to help Kindred with reasonable business solutions. It integrates a data feed aggregator that may contain odds, scores, and settlements from numerous trusted resources. Based on modelling tech mechanisms, the provider’s background data can bolster the product and service line-up while enabling better access to the information in the wagering segment.
OddsMatrix’s platform covered 1.5+ million events and 700+ bet types across 100 disciplines in 2022. That success convinced EveryMatrix of the necessity to grow in the domestic and international markets.
The provider’s operations have been certified in the following areas:
- West Virginia, New Jersey, and Michigan (the USA);
- Ontario (Canada).
Kindred is one of the first operators that got an official licence in the entertainment sector. Its representatives are excited about the opportunity to optimise their new wagering platform. The current alliance makes it possible to take the whole project under control and enable high productivity in the short run.
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