National lotteries have become incredibly close to sports betting. A famous software provider, EveryMatrix, has contributed to the successful cooperation between the two niches.
Support in the Gambling Sector
Modern lotto operators require extensive collaboration to stay relevant. Many of them refer to software developers requesting to build up a complete sportsbook system. This way they try to gain public attention and expand the audience.
EveryMatrix happens to be at the forefront of this growing trend. Its specialists have been able to apply their knowledge of the traditional sports betting industry to help national operators with the proper adaptation to new realities. They also join numerous trade shows and seminars to learn more about their potential customers.
EveryMatrix has already come up with practical solutions for several members of the World Lottery Association (WLA). The software developer knows how to communicate with them and what kind of product to deliver.
The main tasks to complete:
- covering odds provision;
- creating a Player Account Management (PAM) mechanism;
- implementing payment gateways, etc.
Lotto agencies are expected to collaborate rather than stay rivals. Despite being part of the gambling industry, the brands still form their niche with specific rules and features. This very fact always causes issues for software developers who often have to stick with strict norms.
EveryMatrix’s representatives point out the importance of trust between partners. So national lotteries are quite secretive about their plans. They appreciate when providers are respectful of privacy and stay transparent throughout the process.
Meeting the Market Competition
Responsible gaming is one of the priorities for lotteries, especially for the European audience. Considering their links to the government, it is important to maintain the safety of personal or financial data. For example, some operators are paid by Gross Gaming Revenue (GGR). This decision is usually affected by the supplier’s less responsible behaviour.
EveryMatrix does not have problems with the right gaming approach. It has already obtained a licence such as the SO270001 and is about to receive the WLA’s lottery security accreditation certification. This makes it easy for the supplier to keep intentions clear.
EveryMatrix can bring some more advantages:
- creating a positive reputation;
- focusing on modern rather than standard tech solutions;
- offering huge expertise.
Considering the strict regulations in the European market, it is not easy to meet all the requirements. This is especially the case for national lotteries. The B2B iGaming software provider knows how to work with operators and deliver innovative products to them. Its sportsbook offering is based on various entertainment services packed into a visually attractive design.
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