One of the factors influencing the trust of the audience and the demand for a turnkey casino is the availability of high-quality and secure payment services. The more financial instruments are presented on the platform, the wider the market coverage and brand awareness.
The digital financial service is a set of particular procedures based on a special technical ecosystem that ensures the transfer of funds from one participant to another. Basically, it is an intermediary responsible for sending money from buyer to seller and vice versa.
The first online payment was made in 1985. Three banks entered into a special internal transfer deal. The founders of the digital transaction industry have developed a special real-time transfer program — the RTGS protocol.
The prospects and functionality of the system were highly appreciated. By the beginning of the 21st century, the RTGS format began to be actively used in the services of more than 100 banks. Today, this operation mode is relevant for almost all financial institutions.
For gamblers, an electronic transfer looks like this:
All processes are automated. They are in the area of the payment operator’s responsibility.
For a seller (the owner of a turnkey online casino or responsible persons), the functional part looks slightly different. As a rule, payment systems provide commercial clients with access to special personal accounts. Operators can:
The main argument in favour of selecting a specific payment system is the availability of special conditions and support for working in the gambling segment.
As a rule, casino merchant accounts are classified as High Risk due to the large volume of transactions performed and the significant level of fraud risk on the part of users (for example, payment for the operator's services with stolen cards).
The main criteria for choosing payment systems for online casinos
Support for bank card transfers
The service should provide convenient and secure work with the most popular banking products, for example:
Availability of regional payment methods
Having decided to buy an online casino with the prospect of entering the international market, an operator must ensure a secure environment for transactions performed using local payment instruments.
For example, on the territory of the Russian Federation and the CIS countries, the most popular options are as follows:
Support for recurring payments
A recurring, or permanent, payment is an operation that is conducted by a user on an ongoing basis (based on the principle of monthly automatic payment of utility bills or mobile account replenishment).
Setting up the option of automatic recurring transfers is a great way to monitor the audience’s activity constantly and provide loyal customers with a simplified payment scheme
Refund transfer responsibility program
The presence of a merchant account in a turnkey casino solution allows an operator to shift responsibility for committing fraudulent actions, cancelling and returning transactions to the service provider (financial agent).
The list of main instruments for the protection and provision of financial guarantees include:
Simple and fast integration
The simplest and most convenient option is the connection of payment modules through the supplier's API agents.
This solution will let you integrate a full set of financial instruments into a gambling platform during one procedure and add new products to the system's functionality in the future
Online payment systems are the most convenient, practical, and secure way to make purchases on the Internet, conduct transactions between your and some external accounts, receive or withdraw money to personal bank accounts and cards.
The benefits of working with digital services are as follows:
Work with gambling payment systems has its unique characteristics. For example, it is not enough just to indicate the wallet numbers of different online systems on the website. Registration of a merchant account for a turnkey casino business is a specialized service available only for legal entities.
Here is the scheme for selecting a supplier and connecting financial modules to a gaming site:
The gaming platform must be adapted to the requirements of the supplier in advance to get approval for the integration.
It is obligatory to post such information on the site:
The creation of an online casino with built-in payment modules has some peculiarities. Any operations related to gambling activities are called unique transactions. These translations do not fall into the category of retail sales. There is a special classification for them — MCC.
Payment services presented on the gaming market are required to follow special procedures for working with bank cards:
The creation of a turnkey project from the Casino Market studio will allow you to optimise your project in advance both for working with regional markets and international traffic.
We offer an extensive list of payment services:
These cards are often used for online and offline transactions in Russia and the CIS countries.
The services are adapted for the Russian-speaking population. They imply working both with cash and digital finance.
The advantages of these systems:
This is one of the most recognisable online systems in the Russian internet segment. The list of the service’s advantages contains a wide variety of replenishment methods (including mobile payments) and a loyal pricing schedule.
The system has several versions of wallets with different limits and customer identification methods.
The only limitation is the impossibility of performing foreign exchange transactions. All actions within the program are carried out only in Russian rubles.
The program does not have the status of a payment system because special trademarks are used to perform transactions within the service.
Separate wallets are created for each currency. Transfer limits depend on the account status.
One of the unique features of this service is its high security standards. For example, to confirm the status of the wallet and increase the available volume of transactions, a user must provide his or her data (a passport copy, bank statements), and visit the company's office personally.
Until December 2020, the program was known as Yandex.Money. The product was purchased by Sberbank and completely modified.
Today, electronic wallets of the system can be linked to physical bank cards and used for online purchases with an improved tariff scale.
The program works with Russian rubles. At the same time, it is also possible to transfer money to foreign accounts. A built-in currency converter is provided for this purpose.
This convenient and safe service has been widely used in the European market since 1999. The project was originally founded to work with the gambling sector. It supports over 20 currencies. Almost all foreign gambling projects willingly work with the payment system.
The product entered the Russian market in 2010.
This is a very easy to use service. To send online payments, you only need an email address. Verification in the system is carried out automatically.
The product is designed to support most bank transfers. The company cooperates with WebMoney and Neteller. It is possible to work with cryptocurrency inside the system.
Most foreign gambling platforms accept payments from Skrill wallets.
The platform has an integrated automatic converter that exchanges any currencies into dollars.
The project was founded in 2003 in Germany. Initially, it specialized in work with online casino software solutions.
Despite the absence of a Russian-language interface, the program is actively used by users from Ukraine, Russia, Kazakhstan, and other CIS regions.
The payment program is a unique digital tool that ensures the execution of financial transactions between the seller and the buyer.
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