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How Casinos Gain the Confidence of Gamblers: Advice of the Casino Market Experts

20 july 2021
Online casino, Marketing
Author: James Burton
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In the modern gambling market, solvent casino visitors most often place bets on trusted gaming sites and do not entrust their money to new iGaming projects.

It is possible to change the situation by working hard on the reputation of a virtual gambling location. The creation of a platform with detailed information on the licence, interesting HTML5 games, and professional customer service will help operators to increase the level of loyalty of casino visitors.

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Social Research: Top 3 Factors that Influence the Customers’ Trust

Major bookmakers and casino operators often conduct anonymous user surveys that are aimed at understanding what gamblers pay attention to in the first instance when they are looking for a reliable gaming site.

Factors affecting the level of trust of gamblers

Filing the platform with the useful content

More than 40% of respondents think that this is the characteristic criterion in the process of choosing an honest gaming site.

Typically, users pay attention to:

  • information on the enterprise, its licences, and certificates;
  • description of entertainment (slots, cards, lotteries);
  • the presence of additional information blocks with the rules of games and features of depositing and withdrawing money

Perfect work of the support service

Almost 35% of customers consider technical support the most important aspect of a project.

Those entrepreneurs who are planning to create a turnkey casino business need to take care of:

  • hiring qualified personnel for the technical support department;
  • high speed of the first response (just in 3 seconds after visiting the website, gamblers should get the feedback);
  • the presence of robotised assistant programs, for example, a multitasking chatbot

The modern design of a gaming site

More than 25% of respondents pay attention to the design of online casino software solutions.

It should have the following characteristics:

  • modern UX design that can be used on different types of devices ― smartphones, laptops, and desktops;
  • gamification elements that speed up the interaction with the system;
  • colourful widgets for the cross-over transition to the official pages of the iGaming project on social networks

Excellent Quality of the Turnkey Software

Turnkey software: excellent quality

After the initial assessment of the project, users proceed to an in-depth analysis of the resource. At this stage, gamblers decide whether they will create an account and play for real money by studying the following information on the casino:

Catalogue of Dynamic Entertainment

As a rule, both experienced gamblers and beginners pay attention to the following characteristics:

  1. Various topics of casino games. A good turnkey casino should include slots, arcades, lottery drawings, bingo, table entertainment, and live solutions. Operators can expand the portfolio by connecting instant and casual games, tabs with fantasy sports, and poker.
  2. Availability of products from well-known manufacturers, such as Microgaming, NetEnt, Habanero, Endorphina, Pragmatic Play, Amatic, and other brands. It is also possible to diversify the product range by adding live products from Evolution Gaming, Vivo Gaming, and other suppliers.
  3. Certified turnkey casino solution. Certificates of conformity confirm that entrepreneurs use a reliable RNG in the provided slot machines. Outcomes of the game sessions cannot be faked or changed, which always inspires the confidence of casino visitors. Businessmen can buy online casino software tested by MNi, QUINEL, BMM TestLab, and other respected laboratories.
  4. Generous bonuses. Gamblers are always interested in welcome bonuses that they get after the registration procedure is finished. It would also be great if the games are connected to a loyalty system with progressive jackpots, multipliers, free spins, and special symbols.
  5. High-quality images and gameplay. Operators can achieve the desired indicators using HTML5 technology. This type of content is characterised by excellent graphics and unusual mathematical models.

Verification System and the Payment Policy

These 2 concepts are interconnected because, in reliable gambling locations, it is impossible to withdraw funds without identity authentication. Customers perfectly understand it and stay away from online casinos that promise instant payments without identification.

Those websites where the system asks to enter the personal data of users are another kettle of fish. Moreover, in the process of withdrawal of funds, the service will launch a two-factor authentication ― validation using a password and the SMS/voice notification.

The turnkey casino software can gain the confidence of gamblers thanks to the following features:

  • different payment methods (there should always be a choice: to replenish the game account using a mobile transfer or, for example, a bank card);
  • loyal limits on the deposition and withdrawal of funds (there should be no restrictions for gamblers when they decide to place the first bet and withdraw the earned funds);
  • low commissions (ideally, operators pay only those amounts of money that are withdrawn by the payment provider);
  • high speed of operations (you can achieve instant money transfers by establishing the best turnkey online business based on blockchain technology but in general, the time for transaction processing should not exceed 2–3 days).

Licence of the Prestigious Jurisdiction

If 4–5 years ago users practically did not care about casino licensing, then today, it is one of the main selection criteria when choosing a gaming site.

In 2021, the establishment of an online casino business is popular in:

  • offshore zones (Alderney, Malta, Curacao, and other countries with simplified company registration procedure and loyal taxation);
  • European countries (leading positions are occupied by Sweden, Norway, and Denmark ― territories with high living standards and good indicators of the lifetime customer value);
  • countries of Southeast Asia (the local population loves board and live games, lotteries, and bingo).

It is worth placing the data on the permit on the main page of a gaming site. Moreover, it is necessary to add an active link to the official website of the regulator where the latest data on the licence holder will also be indicated.

Level of Loyalty of the iGaming Community to the Casino Brand

Users trust the opinion of experienced gamblers, popular bloggers, and those experts who understand the specifics of the industry. The task of operators is to track all newsbreaks about their casinos and timely respond to negative comments (ideally, there should be no such comments at all).

Loyalty to the gambling company is formed by:

  1. Positive feedback from users. Usually, they are happy to share their opinions about professional support, quick withdrawals, generous bonuses, and other impressions of the iGaming project. Any negative experience will also instantly appear on the pages of thematic forums, so entrepreneurs need to carefully monitor the situation on the Web.
  2. Collaboration with influencers. For those entrepreneurs who do not know how to open a virtual casino and promote it, it is worth cooperating with opinion leaders. Thus, it is possible to order a promotional posting from a blogger, streamer or former athlete who has many followers.
  3. Publications in independent Internet sources. An excellent choice is to place BTL on specialised websites and information portals where people discuss the advantages of casinos in an unobtrusive way.

Such a task as project marketing can be solved by organising the correct work with gamblers and influencers. This is an excellent way to attract a solvent audience that is planning to play for many years.

The Main Things about the Ways to Gain the Confidence of Gamblers

Casino gamblers: how to gain their trust

  • Most often, visitors of casino platforms pay attention to the design and content of the gaming site and the work of customer support. These are the top 3 factors that affect the level of trust of users.
  • Gamblers are interested in the catalogue of entertainment, the verification system, available methods of replenishing the game account and withdrawing funds, and the presence of a casino licence.
  • In order to promote the iGaming project and increase the level of confidence of customers, it is important for operators to actively cooperate with opinion leaders and monitor the reviews of the work of a gambling club in specialised online media.
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