Unfortunately, nowadays, modern society faces problems connected with COVID-19. A lot of businesses can not maximize their efficiency that will allow them to generate as much revenue as possible. Luckily, the gambling industry can significantly decrease player abandonment and increase overall conversion by implementing the right tools.
The key aspect for online casino owners is payment proven technologies and means to enhance conversions, increase the registration amounts, and improve loyalty.
The experts from Casino Market are eager to talk about foolproof innovations and techniques that operators may find profitable for enhancing their payment schemes.
An essential component of a trust-building process is localization. While you, as an operator, are in charge of international business, you need to keep a local look and feel of your website.
In a process of localization you must stick to a few crucial components:
Proper internet tools that you implement in your online gambling platform can maximize your conversion by 5%.
«Usually, you face the highest acquisition at the deposit stages. Therefore, it is of utmost importance to make this step as effortless to your customers as possible»,
— specifies the SVP business operator at SafeCharge.
You can maximize your conversion by implementing some best industry practices:
Certain functionalities and products can also improve the user experience:
Not only the right tools can help you maximize the conversion rates but also achieve up to 8% increase in acceptance rate via decline recovery systems. Among the variety of available means that can reduce payment declines and improve deposit volumes, a few ones are particularly efficient if you implement them accordingly:
It will allow you to send the transaction to the acquirer with the most probability of getting this process approved. 3D management will help you optimize the performance significantly here
It is the ability to have an interaction with the issuer (Visa, MasterCard) that is unlikely to approve the initial transaction, but if you ask for a lower amount, the operation can be successful
It is essential to provide an alternative method to recover the decline and complete the transaction. Ensure that you offer the payment means that will be the most successful for the chosen country
Detailed decline reason
In order to develop the trust even further, you must provide information on the possible reason for a failed transaction (insufficient funds, suspicious activity, CVV mismatch, hold on a card, etc.)
On average, the increased values and recovery volumes are quite impressive if you do implement the tools and systems mentioned above.
The VR product manager at SafeCharge further explains:
«You will be able to increase your revenue by up to 8% with decline recovery tools on payment pages and up to 15% via cart abandonment reduction. On top of that, you will receive up to 5% of sales volume increase via partial approval and an additional 3% boost by correctly managing the traffic between different providers».
Having the right monitoring tools will ensure that you are confidently on top of your performance, given the systems that you have installed. The critical component is to have the ability to track the performance of each feature.
Sometimes, even experienced operators find it challenging to implement all the necessary processes for increasing their revenue efficiently. The amount of workload is enormous, and a single person just can not handle everything at once. Moreover, if you are a new operator, the situation gets even tenser. With this in mind, you are highly recommended to order professional online casino marketing services from Casino Market.
We are ready to provide you with a wide range of various services that include the most efficient foolproof strategies for boosting the conversion rate.
Our first task is to let you understand the importance of:
It is highly beneficial for any operator to resort to turnkey solutions as they do improve your productivity and save a lot of resources. All you should do is to contact our responsive support team to inquire about any details that you might have come up with. We are waiting for your orders!
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