Greentube’s CEO, Ben Sutherland, talked about the supplier’s strategy for entering the market of the United States, emphasising choosing certain territories to operate in.
Entry into the US Market
The country was a point destination for the vendor for some time. Due to this fact, they already have a fruitful collaboration with local company Flamingocatz, receiving a diverse gaming portfolio for the US region.
According to Mr Sutherland’s statement, it is not possible to develop a successful business in the country, being outside it, especially with the fast market growth. Intending to utilise local knowledge, the manufacturer purchased Present Creative, which is now called Greentube US.
New Locations in North America
In Q2, the supplier wants to go live in two prospective areas, Pennsylvania and Connecticut. The vendor plans to be in all regulated North American markets. The selection of the first entry states was based on many factors like the niche’s growth, future return, correlation of the gaming catalogue and local punters' interests.
The following content is popular in the region:
- Diamond Cash: Mighty Buffalo;
- A Christmas Full of Wilds;
- titles with Hold N Spin mechanics.
The solutions were slightly adapted for American players in such details as theme selection, UI and volatility levels.
Provider’s Plans for the US in the Rest of 2024
One of the certified casino content in the USA is iLottery. Based on Mr Sutherland’s comments, Present Creative’s acquisition fostered the software creation for the new sector. In 2023, the supplier issued a title for the Washington DC Lottery, Drop the Ball.
The game includes:
- pinball;
- pachinko;
- bagatelle.
The entertainment has resonated strongly with local players, providing a glimpse into the creator’s future offerings in the sector. The manufacturer is preparing to introduce more content for iLottery in Q2 and Q3.
Ben Sutherland highlighted that the main focus for the business in 2024 will be on listening to the punters and operators and generating products based on the received feedback.
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