Habanero's Business Development Head voiced thoughts about the current state of the Italian gaming sector and its reaction to the upcoming regulatory changes planned for 2025. Arcangelo Lonoce discussed opportunities, challenges and preparations that local industry representatives need to face nowadays.
Provider’s Standing in the European Market
Italy is an essential gambling jurisdiction for the company. It is Habanero’s second-largest destination internationally. The developer debuted in the country 7 years ago and quickly gained impressive recognition among local players and brands.
The team is dedicated to delivering unique solutions and customising proprietary content to match residents' requirements. The studio also appointed a Senior Account Manager to be even more helpful to regional partners.
Mr Lonoce believes the market will continue growing steadily. He noted a shift of interest from land-based gaming to digital entertainment platforms and is convinced that the transition will proceed further. Nevertheless, the expert highlighted the importance of the ground niche since it has generated an amusement culture on which the web vertical currently builds.
The corporation blends classical components with modern features to remain successful in the state. The specialist said the team is set to continue dedicating efforts to expanding in the country to better serve Italian operators.
Supplier’s Business Strategy in Italy
Mr Lonoce sees a lot of incredible opportunities in the state since citizens constantly demand new, thrilling content. Residents are inquisitive when it comes to fresh gaming formats and enthusiastically embark on next-gen amusement adventures.
Despite the audience’s passion for retail entertainment, digital products are also popular. The company has detected a continuous increase in the number of casino fans transitioning to gambling websites. Locals find digital offers more dynamic and accessible.
Understanding the core market processes, Habanero’s management took a course on omnichannel operations to cater to both physical and internet businesses.
Looking at the upcoming gaming licensing shifts, Mr Lonoce believes his firm can capitalise on the opening opportunities. The studio is relatively young but boasts excellent agility, which helps it navigate a complicated regulatory environment and quickly adapt to any changes.
Legal Alterations and Other Challenges
The expert is convinced that the country’s gambling industry is impressively resilient and mature. Such features allow it to respond to any shifts in the segment supervision system. Several past years have proved this fact.
Nevertheless, the corporation had to deal with some issues to stay afloat and remain a strong leader.
Mr Lonoce listed the most significant challenges:
- Advertising ban. The specialist said the restrictions influenced companies' communication with players. However, the sector’s representatives have found innovative methods of promoting their projects while adhering to the rules. Among these ways are strategic cooperation and creative brand placement.
- Lengthy approval process. The jurisdiction has a rather complex procedure for permitting game releases. This model forces providers to delay content and platform launches, as well as be less efficient in planning and executing product roadmaps.
- Fierce competition. Large groups dominate the sector. To preserve its high position, Habanero creates one-of-a-kind titles and remains agile. Flexibility is a feature that is difficult for giants to maintain. Consistent delivery of quality products and perfect tech and commercial support are the reasons for the firm’s success.
- Black market. This challenge is not limited to the country but has been fueled locally by marketing restrictions. Licensed brands have to constrain themselves, but shadow entities are free from limits. Mr Lonoce is sure that cooperation between the niche’s stakeholders, the regulatory body, and the government can resolve the issue.
Despite some obstacles, the Italian gambling segment continues to evolve, and many complexities have been transformed into new opportunities. Habanero’s spokesman believes the new legislation shift in 2025 will not be a problem for local brands since they have dealt with challenges previously.
The company proceeds to collaborate with regional partners and deliver tailored slots like Scopa to citizens. This strategy helps the studio maintain a solid footprint in the country.
Vendor’s Prospects in Italy’s Gaming Realm
Mr Lonoce noted that many consolidation cases have been brought in the past couple of years, which has not disturbed the sector’s upward trajectory globally. This insight shows that regional organisations can initiate unique, fruitful partnerships with industry giants while staying afloat in the competition.
The expert mentioned that his firm evolved as a gaming content supplier by providing comprehensive products that help operators navigate the ever-changing environment.
The representative hinted at upcoming releases from the company. He stated these projects are set to prove Habanero’s commitment to assisting its clients in growing. The specialist pointed out that the studio is far beyond simple slot production.
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