Experts from the Casino Market studio talk about the role and advantages of cloud services in the modern entertainment niche. You will learn how they improve the safety of iGaming platforms and help operators optimise current expenses.
About the Tool
Cloud services are a network of powerful computers and servers.
With their help, entrepreneurs can perform the following actions:
- organise remote workplaces;
- store huge files;
- manage databases;
- collect detailed analytics.
Confidential information is kept not on stationary computers of companies but in remote data centres. These are huge premises with modern cooling systems, backup power lines, and other security mechanisms.
The Mordor Intelligence online media claims that by the end of 2024, the global cloud technology market volume was $38.01 billion. Experts predict that in 4 years, this figure will reach $56.95 billion with a compound annual growth rate (CAGR) of 8.42%.
Today, these solutions are actively used in many areas of the economy: finance, retail, insurance, education and, of course, gambling.
The leader in the implementation of this tool is the United States. The largest software vendors, such as IBM, Microsoft, Oracle, AWS, and other IT giants, have their head offices in this country.
Cloud Technologies and Their Impact on Games
The concept has become fundamental in the context of the modern entertainment sector’s development.
GameDev Direction
The trend towards high-power remote computers came from it. Initially, classic casino portals depended heavily on physical equipment. It was responsible for processing complex operations (for example, reproduction of 3D spaces or quick switch between levels).
Over time, cloud technologies took over all the current tasks of stationary PCs, making the suppliers’ work easier.
The employment of such systems provided direct access to high-quality content. Users no longer needed to buy expensive consoles, set-top boxes, or headsets to enjoy action, fantasy, and other multiplayer entertainment.
Popular GameDev platforms include:
- GeForce Now;
- Google Stadia;
- PlayStation Now;
- Xbox Cloud Gaming, and others.
iGaming Vertical
The dominance of cloud technologies has changed the way customers interact with online resources. The main innovation is improving the quality of image and sound in live products without purchasing expensive local equipment.
Advantages of using the services:
- instant access to live dealer games from any device;
- interaction with casinos in real time without delays and buffering disruptions;
- high-quality picture and sound with smooth transitions between frames.
Cloud technologies facilitate and improve the work of live entertainment sites. If 5 years ago, shooting from different angles and video streaming were something unusual, today, it is difficult to surprise modern gamblers with these functions.
Leading platforms of this type offer:
- continuous play at several tables;
- unlimited viewing of the history of rounds;
- communication in online chats;
- stroll around gambling halls in guest mode.
All this is possible thanks to the implementation of the modern tool.
eSports Betting
Cloud platforms improve the work of streaming portals that broadcast cybersport competitions. Formation of the event line, acceptance of bets, and calculation of odds also occurs much faster if the brand uses a special infrastructure.
During these tournaments, the response speed and continuous availability of servers also play a huge role. Cloud servers synchronise the actions of hundreds and thousands of gamblers, promptly update data in the table, and demonstrate the achievements of top teams.
Content Development
The time to create new solutions is significantly reduced if providers use the described technologies.
Thanks to them, operators can perform the following actions:
- reduce the time it takes to visualise one frame;
- integrate advanced engagement functions (in-game chats and main character skins);
- protect products from leakage.
How Cloud Systems Help the Entertainment Business
They are increasingly used for the effective management of online casinos and protection from hacker attacks or information loss.
Cost Optimisation
Most cloud services and data storages work on a “pay-as-you-go” basis. Entrepreneurs transfer money only for the resources they choose. This approach makes it possible to reduce capital expenditures on building a proprietary IT infrastructure and use the released funds for strategic business expansion.
According to Forbes, working with the cloud reduces the costs of project owners 37%. The main source of savings is the rational use of finance and proper data storage.
Comfortable Scaling
This is vertical or horizontal growth, which involves development in the selected market or access to the international arena. In both cases, operators need additional computing power, investments, and the purchase of expensive equipment.
The decision to implement cloud solutions significantly simplifies the growth of gaming projects. What entrepreneurs will need the most is to enter into an agreement with a local data centre.
Today, most European and offshore jurisdictions require that information be stored in such server rooms.
To fulfil this condition, it is necessary to:
- obtain a licence;
- rent space in the cloud from a hosting provider.
Scaling within one market is even faster. Special services allow entrepreneurs to add computing power, storage, and network options in just a few clicks. The IT infrastructure can be monitored in the online casino CRM system.
High Performance
Cloud solutions are highly adaptable.
Platforms manage sharp fluctuations in client traffic during the following events:
- organisation of major sports and eSports competitions;
- launch of tournaments and missions;
- presentation of new games;
- seasonal loads on IT infrastructure (during New Year holidays, vacations, etc.).
High level of performance performs such tasks as:
- support of sustainable growth of gambling platforms;
- quality assurance of the gameplay even during peak times;
- provision of assistance in maintaining competitive advantages in the rapidly changing casino and sportsbook niche.
Excellent Security
Data centres and the servers located in them are protected from any physical impact: fire, overheating, floodwaters, and other natural disasters.
Moreover, the cloud infrastructure provides a high level of security for customer data and financial transactions of online casinos.
The main safety measures include:
- end-to-end encryption of transmitted information;
- multi-factor authentication and access control;
- regular audits;
- continuous cybersecurity monitoring.
The services comply with GDPR, AML standards, and other legal acts.
High Fault Tolerance
Cloud platforms have built-in mechanisms for backup and recovery of critical data.
Their fault tolerance is 99.99%. In practice, this means that all systems are duplicated, and the functioning of iGaming sites is not interrupted even during maintenance works in the data centre.
Information backup allows entrepreneurs to quickly restore the operation of their casinos after hacker attacks, system failures, cases of massive fraud, and registration of bot accounts.
Cost-Effective Content Development
Production of exclusive slots, launch of tournaments, and creation of unique bonus solutions is much faster and less expensive if the company uses cloud services.
The solutions make it possible to quickly create and deploy entertainment applications, release mobile casinos, or add new iGaming areas (for example, betting or eSports options).
Providers can immediately start working on a new project without wasting time on the installation and configuration of IT infrastructure.
The Main Things about Cloud Technologies in Gambling
Such services are one of the long-term trends in the industry.
Key features that business owners need to take into account:
- The advantages of the tool include optimisation of the operators’ costs, improved security, and increased productivity. The technology ensures comfortable scaling and fault-tolerant work of entertainment portals.
- Cloud solutions facilitate the management of live casinos, betting sites, or eSports resources, as well as the development of modern and engaging content.
The Casino Market studio supplies advanced products for the gambling business: turnkey platforms, lottery software, and other profitable options.
From us, you can order the following useful services:
- creation of HTML5 slots according to individual sketches;
- games for sale and rent;
- licensing;
- security software integration, and much more.
Have questions or want to order services?
Contact our consultants:
- e-mail: manager@casino-market.com
- Skype: support.casinosupermarket
- feedback form.
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