Slotegrator's MD talked about their strategy in terms of market expansion for 2023−2024. Yana Khaidukova also shared her opinions on the importance of AI and other technologies, the iGaming segment’s growth, etc.
Countries of Interest for the Company
Throughout 2023, the corporation had its focus on various markets, including Africa, Europe, etc. The expert emphasised that all the regions have distinctive regulations, peculiarities and other important nuances. In 2024, the provider will channel its major efforts towards the Latin American and Asian jurisdictions.
Ms Khaidukova is confident these segments are ready for the company’s bestsellers — the Telegram and online casino solutions. The markets demonstrate great growth rates which makes them appealing destinations for deploying gambling projects.
The representative also highlighted the European region. She claimed that according to the statistics generated in 2022, the local iGaming sector had 41% of global revenues. It makes the area highly important for Slotegrator. Additionally, this segment is well-regulated but its audience craves innovative, unusual products, which the company can deliver.
In 2023, the provider visited some prestigious business events in:
- Asia;
- Africa;
- Europe;
- Latin America.
The expos are perfect opportunities for making and strengthening connections. Additionally, the organisation’s delegates initiated special meetings with associates and clients from various markets worldwide. Both types of cooperation activities helped with carrying out valuable research. Slotegrator’s team aims to understand the state of the sectors it works in. This includes audiences' preferences and openness to new offerings.
For the supplier, it is of utmost importance to maintain strong relationships with allies and clients. To comprehend their needs, the corporation often initiates internal business surveys and multi-stage tests. Ms Khaidukova said that they have universal products that are currently examined in different markets to gain important data and potentially improve the solutions.
Significance of Technologies Like AI
The representative sees both the benefits and drawbacks of using artificial intelligence in iGaming.
The advantages include:
- quick KYC checks;
- enhanced client service;
- customised special propositions;
- the creation of unique bonuses and promos;
- a detailed analysis of markets and audience needs, etc.
The main flaw is the lack of empathic communication with punters as the program cannot detect the current emotions of people. However, Ms Khaidukova is confident that this issue will be resolved quite soon as technology develops and constantly reaches new levels of excellence.
In 2024, the manufacturer will proceed with incorporating AI-based tools into its most in-demand offerings, including casino products. The aggregator will modernise and optimise the proprietary turnkey solution’s modules along with adding fresh ones.
Growth of the Digital Sector: Reasons
The Slotegrator member voiced convincing statistics in favour of the online gambling sphere’s further evolution and expansion.
She listed the forecasts for the casino and iGaming segment’s worth:
- $ 249 billion in 2022;
- $ 263.3 billion in 2023.
Ms Khaidukova noted that the market’s growth is driven by a wide innovation spread and an enlarging digital audience. The segment already has 176+ million active internet players. Some analysts predict that by 2025, the figure can increase to 210 million. The potential of the sphere is enormous. Providers, aggregators and operators just need to deliver the right offerings.
In the representative’s opinion, ground casinos will not cease to exist or be popular. This is an amusement format that is highly appealing to a particular audience thanks to the genuine atmosphere and in-person interaction.
Although many land-based venues went through hard times during the pandemic, they recovered and continued to deliver exclusive experiences to visitors. Ms Khaidukova recognises the bigger potential in the digital sphere, though.
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