Capital investments are necessary for all kinds of business, including those that are related to iGaming. The Casino Market company will tell you about promising sources of funding for casinos that work in the realities of the domestic market. We hope that every businessman will find here some useful information and will be able to apply it practically.
Capital formation remains one of the most difficult tasks for a beginning entrepreneur. The same can be said about the iGaming field as well. The problem is that investors prefer well-known and strong brands, while new companies go under the radar.
To stand out, you must be truly the best and properly prepare a package of documents, which includes:
If everything is fine with the documents, then it is time to move on to the search for capital.
Casino Мarket found 10 reliable ways to invite investments in a gambling project. We divided all available approaches into 4 large groups, depending on the specifics and conditions of financing.
Among the classic sources of funding, we can name commercial and multinational banks, financial and industrial groups that offer bonds and loans. The easiest way to attract money to a casino is to contact one of these institutions.
In order for the application to be accepted, it is important to provide a business plan, as well as a service or product that was approved by the gambling market. If the company operates legally and has an appropriate license and a minimal authorised capital, then the attraction of investments in a casino will not be a difficult task.
The following types of financing are available in the gambling industry:
Long-term investments in gambling projects are associated with a change in the structure of the stock capital. At the time of the sale of shares to the investor the businessman also gives him part of its property. It is possible to side-step an issue of online casino management by indicating such an item in the contract. But you will still have to share your earnings (at least pay dividends once a year).
A positive aspect is that the investment company is involved not only in the distribution of profit but it also assumes part of the business risks.
Investment in a casino can be of two types:
A strategic investor, as a rule, specialises in one sphere of action. If the company has already invested in a gambling resource, then it is likely that you will reach success.
Venture capitalists, on the contrary, prefer to diversify their contributions. That is why, in their portfolio, there are many brands that are not at all connected with each other. This may be investments in gambling projects and, for example, in the food industry.
There are several crowdfunding platforms in Russia that allow you to attract investments to your casino. These are Planeta.ru, Boomstarter.ru, Smipon.ru, and others. It is also worth visiting the major international platforms ― Kickstarter, Indiegogo, Peerbackers ― which have managed to help hundreds of young and ambitious companies.
Each website has its own specifics and online audience. These can be resources with philanthropists (for example, RocketHub) or services with accredited investors (OurCrowd).
In the West, crowdfunding sites are enormously popular since they really help to find potential investors. In the CIS, this direction is at the stage of development: only a few companies have managed to invite good investments.
To receive money, it is important to prepare the right project and an attractive pitch. You may have to hold dozens of business talks until you find an investor who will be interested in your project. If successful, the platform will take a certain percentage (no more than 10%) of the amount of transaction.
This is a new direction that is suitable only for cryptocurrency casinos. If you are such a company, then go ahead!
Crowdfunding sites are mostly those services that specialise on tokenization. These are Ethereum, Waves, NXT, Omni, and others. It is rather easy to win investment in your casino. But it is important to remember that there are high risks associated with the possible depreciation of cryptocurrencies.
The investment market is growing rapidly, offering new ways to search for financial resources. We offer original and offbeat methods that have already helped many marketeers in the gambling sector:
These are people (entrepreneurs, top managers, and organisers) who invest in ideas that they liked. For them, investments are often a minor source of income when the main revenue comes from a business that is not related to gambling.
Such people are happy to be included in the business community and are pleased to share useful contacts. There are special resources for finding “angels”. For example, these are Funded.com, Angel Capital Association, Angel Investment Network, and other useful platforms.
These are coaches, mentors, and investors rolled into one. They not only invest in the idea but also actively help with its development by providing a piece of advice, advertising, premises or servers for work. Such people are sincerely interested in the profitability of the project.
You can find the accelerator on such platforms as 500 Startups, Techstars, Y Combinator, and others. The customer receives a small initial capital, legal and marketing advice, and access to other investors in his network.
This is a simple but effective way to get the necessary financing. To make the scheme work, it is important to spell out all the cooperation conditions in the contract.
Together, business partners form a start-up capital, put in a request for a license, and launch a project. All profit and losses are also shared equally (or in the proportion specified in the contract). In fact, you get another owner of your company with whom you are ready to go through all the stages of the development of the casino.
Casino Market has been operating in the gambling market for many years and is able to offer optimal ways of investing for every entrepreneur.
We provide consulting services, assist in the acquisition of a license and signing contracts with software vendors, and offer promotional marketing.
From us, you can also buy a turnkey online casino. This is a fully equipped product that can be launched immediately since it already has a payment module, the reliable software, and a wide range of games. Contact us right now and make your path to success!
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