On February 6−8, the last British edition of the famous ICE expo at ExCel was held. In 2025, the event will take place in Spain’s Barcelona on January 20−22.
The 2024 version was a resounding success and broke several records, including those that relate to attendance rates. This is a decent end to a long-lasting flourishing era and a great foundation for entering a new promising phase.
About the Last London Exhibition
The trade fair welcomed a lot of established brands and new faces, willing to discuss the latest industry news and showcase their best products and innovations.
Let us see some metrics:
- about 60,000 sqm covered;
- 32,000+ visitors on the 1st day;
- 811 exhibitors from 76 countries.
The event’s relocation was among the hottest subjects during the 3 expo days. The next edition is set to be held at Fira Barcelona, which contains 240,000 sqm for presenting valuable developments.
iGaming solutions were at the forefront of the trade fair. They attracted a major part of the attention. However, sportsbook and payment offerings also demonstrated great results and interested a lot of guests. The growth of the 3 verticals has been increasingly dynamic in recent years.
At the event, these spheres were represented by the following companies:
- Amatic;
- Digitain;
- Evolution;
- Sportradar;
- Sportingtech;
- BetConstruct, etc.
The products and services for ground gambling halls were not so numerous but their high level of quality and innovativeness appealed to various attendees as well.
At the expo, there were several top-rank niche representatives, such as:
- Konami;
- Aristocrat;
- Merkur Gaming;
- Novomatic, and others.
The latter had the biggest booth and joined forces with its partners and subsidiaries to deliver an exceptional experience for everyone involved.
During the prestigious event, visitors were actively discussing regulation changes across the world. They talked about the legalisation and appearance of new markets, fresh licensing peculiarities, taxation systems, responsible gaming principles, and much more.
One of the most debated areas was Latin America, especially Brazil, as the country recently legitimised the digital betting sector. The state has a large population of 215+ million people, so it promises to become a decent gambling segment with great opportunities for various entrepreneurs. Africa and its rising potential were also a hot topic among the attendees.
In terms of target audiences, the event’s participants talked a lot about Zoomers. As this generation comes to the legal wagering age, operators and providers already started to study its peculiarities, such as habits, preferences, overall behaviour, etc.
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