- market research
- negotiation with content providers
- compilation of game offerings
- software integration
- follow-up assistance
The regular addition of new entertainment content ensures a constant traffic influx for iGaming operators’ platforms. To expand their catalogues with high-quality titles, managers often resort to aggregators.
In this article, Casino Market experts will tell you more about these types of associates, the peculiarities and advantages of partnering with them, etc.
At our company, you can order top-notch amusement and management software from leading providers in the industry.
What Is an iGaming Aggregator?
This is an intermediary company that links content creators and gambling operators. The clients can order separate products or a comprehensive solutions package from such firms. In this scenario, customers do not need to directly work with the manufacturers of the supplied titles or sign multiple contracts with them.
Most aggregators offer a single application programming interface (API). This option allows for smoothly integrating numerous games in one session. The invention has all the necessary elements to ensure the content collection is suitable for installation on any platform.
Slotegrator’s experts are among the best intermediaries in the niche. Their unified APIgrator development is one of the most popular ones in the segment.
The platform contains:
- about 15,000 amusement titles;
- over 100 gambling providers and suppliers.
The company also delivers other programming solutions, which makes its offering comprehensive and more valuable.
How Do Aggregators Work?
The main stages of their full-cycle operations are as follows:
- Market research. The company studies various segment representatives, both established and young ones. It learns about the providers’ pros and cons, content types, licences, special offerings and distribution conditions. This helps the intermediary to distinguish leaders in the sector.
- Signing contracts. The next step is negotiations and direct cooperation with manufacturers. The parties find common ground in the way of supplying entertainment and other programs. Such a phase includes the discussions of prices, applied technologies, volumes of products, and much more.
- Offering compilation. In this stage, aggregators put all the titles for sale and rent into one package, ensuring further easiness of software installation. This is where the API solution comes in handy as it allows for delivering a massive amount of diverse games in just one quick session.
- Software connection. The company integrates the ordered amusement collection into the customer’s portal. The associate ensures that this process is seamless and flawless. The configuration of programs and adapting their settings to the business needs of the client is also an important part of this step.
- Follow-up assistance. No platform is immune from technical malfunctions but aggregators are here to quickly deal with such issues. The phase also includes ongoing support and maintenance to check whether the system is working correctly or needs quality upgrades.
Benefits of Cooperating with the Intermediaries
By collaborating with such associates, gambling managers can obtain a lot of advantages — from basic help to comprehensive assistance with the most complicated tasks.
Let us review the strong sides of such partnerships in detail.
Strong Start in the Industry
At the beginning of the entrepreneurial journey, aspiring casino and sportsbook managers can lack knowledge and skills, as well as a decent experience to apply those correctly. With no proper connections, young studios and their potential success depend a lot on the first associate’s help.
Intermediaries aid clients with preparing, launching and structuring projects, avoiding the most common risks and pitfalls. This factor prevents overwhelming and stressful situations for managers and divides the responsibility related to both difficult and monotonous tasks. The corporation also ensures long-term support after content installation for an even higher chance of running a business successfully.
Simplicity of a Single Contract
The absence of the need to ink numerous deals with each developer separately saves time, effort and other valuable resources for website owners. One agreement with an aggregator’s team is enough to receive a full set of profitable games and assistance with its integration. Also, the partner company helps its clients with choosing the most suitable software providers, based on the project’s characteristics.
The supplied amusement collection often includes promotions, jackpots, seasonal offerings and other features for better marketing results. As a result, the operator receives an all-around, API-supported solution that does not need extra programs or modifications. Additionally, most contracts include the automatic delivery of fresh releases.
Access to Supplementary Products
Some aggregators offer not only gambling content and features but also management software and other useful developments.
For instance, partners can install:
Also, some of such corporations deliver turnkey solutions that help entrepreneurs open projects even easier and faster.
The Main Things About Online Gaming Aggregators
These companies are beneficial and highly important for both aspiring and developing businessmen in the digital gambling segment. They are intermediaries between amusement portals’ owners and the finest content producers in the market.
Key facts about aggregators:
- Their full cycle of work features market research, signing contracts, compilating offerings, software connection, and subsequent support.
- Such companies’ main benefits include a strong start in the industry, easy cooperation under a single contract, and access to additional products.
- Casino Market is a decent guide and assistant to operators worldwide, combining the best qualities of the intermediaries.
You can order gaming, management and other types of efficient, profitable software at our studio. We also offer licensing help, content creation, turnkey gambling business development, and other services on beneficial terms.
If you are ready to start or scale lucrative operations with the assistance of a reliable aggregator, feel free to contact us.
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