Affiliates are well-acquainted with the market, which is a significant advantage in the highly competitive environment. They understand the legislation, the rules of customer engagement, and the preferences of the audience. All these factors determine the success of iGaming platforms in the future.
Specialists of the Casino Market company will describe how an affiliate can launch an online casino in 2024 and what points to pay attention to if your goal is to establish a profitable gambling business.
Who are Affiliates
These are companies or private professionals who provide partnership marketing services. According to experts, almost 70% of organic Internet traffic comes from CPA networks, so such entities play an important role in the formation and development of digital casino resources.
Another question is whether partners can become operators. After all, they have vast experience in attracting clients and are familiar with the nuances of legislation and the latest industry trends. Affiliates are well-versed in all relevant business processes, popular payment methods, and other factors that affect the users’ choices.
However, your knowledge as a partner may not be enough for a quick and smooth start in the iGaming niche. In this case, the Casino Market team will be able to help. We know all the rules of managing gambling platforms, so they are going to quickly reach the next level.
Online Casino Project Implementation: Where to Start
First of all, entrepreneurs need to buy a gaming system. The website must be technically flawless, contain good content, support fast transaction processing, etc. That is why, without this core, the full functioning of a resource is almost impossible.
Characteristics of a high-quality gambling portal:
- Reliable equipment. The basic set includes a management and reporting system, a CRM module, a payment acceptance centre, a bonus program, and other components.
- High performance. These are page loading speed, money transfer processing time, resistance to critical loads on the project infrastructure, etc. The smooth operation of the gaming site is also affected by the creation of database backups and the availability of anti-fraud systems that can stave off any external threats.
- Flexibility and scalability. Affiliates, like no one else, know how important it is for a platform to adapt to the requirements of a specific jurisdiction. This includes support for local languages and currencies, customisation of a bonus program in accordance with the established limits, as well as setting restrictions on the size of bets and the duration of sessions. A high-quality online casino must contain all these tools, which gives its owners flexibility in the future.
Affiliates need to decide whether to create a unique iGaming platform from scratch or use one of the dozens of existing templates. In the first case, partners receive an original UX design adapted to the needs of their target audiences, and in the second, a traditional visualisation that has already been tested over time.
The choice of the website’s style is closely related to the corporate identity. Its key elements (colour scheme, logo, and catchphrase) must be displayed in the online casino’s design. A laconic image and a beautiful, unobtrusive emblem are valued most in the modern gambling market.
Registration of the Licence
Any affiliate knows how important it is to work honestly, transparently, and within the current legislation. All this is impossible without a relevant certificate. Therefore, one of the main tasks of entrepreneurs is to decide on the country where they are planning to provide services and obtain a permit.
When choosing a jurisdiction, it is important to pay attention to the following aspects:
- Simplicity of opening a business. Most countries require operators to register a new legal entity, but there are also regions that accept international companies. Such brands need to rent a physical office, be a local bank’s client, and register with the tax office.
- Requirements for licence applicants. They include the minimum amount of authorised capital and bank guarantee, KYC procedures in relation to key persons (shareholders, executives, and top managers), a business plan, and other factors. When choosing a jurisdiction, it is also necessary to pay attention to the validity period of the permit, as well as the amount of the state fee for the issuance and renewal of the document.
- Technical specifications. Already at the stage of obtaining a certificate, affiliates must provide a full characteristic of their casinos. The main emphasis must be laid on quality certificates for all games, financial systems, and user verification rules. Entrepreneurs must have signed an agreement with the hosting provider whose servers should be placed in local data centres.
- Taxation. The minimum fiscal burden on the gambling business is provided for in offshore zones. These are Gibraltar, Curacao, Alderney, Isle of Man, and many others. European companies pay between 5% and 30% of GGR (gross gaming revenue), depending on the selected region.
Affiliates know how important it is to drive international Internet traffic. In 2024, this can be legally done with a permit issued in Malta and Curacao. Obtaining licences in these jurisdictions is not easy. Operators need to fulfil requirements related to the platform’s security, the quality of software, the origin of funds, etc.
Business owners receive the right to legally attract clients from different parts of the world. They can work with players from Europe, North America, Asia, and Africa, turning new solvent gamblers into regular casino visitors.
Purchase of Modern Content
Partners can enter into a separate agreement with each developer of entertainment for money or order a complete package of solutions (Game Aggregator).
The advantage of such an option is that it is possible to receive many titles during one integration procedure, thus saving operators time and funds.
The supplied content can be launched on both desktop and mobile platforms. Players will have no problems running slot reels on PCs, smartphones, and Apple devices.
The Game Aggregator contains positions from the following top software vendors:
- Microgaming;
- NetEnt;
- Evolution Gaming;
- Pragmatic Play;
- Playtech, and many others.
The product range is constantly updated with new stylish releases. These are slots, arcades, table and live games, lotteries, bingo, keno, multiplayer fishing, etc.
Installation of a Financial System
At this stage, it is better to use a payment aggregator.
In terms of functionality, the solution has much in common with the complete package of entertainment. It contains several popular settlement methods combined in a single unified interface.
The financial software supports:
- direct bank transfers;
- Internet acquiring;
- transactions via electronic wallets;
- payment through terminals;
- mobile and voucher transfers.
The modern solution has a built-in module for processing blockchain transactions. Prize money can be deposited and withdrawn in Bitcoins, Litecoins, Thrones, and other promising tokens.
To check transactions or assess solvency and gaming habits, entrepreneurs will need high-quality analytics. As a rule, this function is already built into the product. Affiliates can view the transaction history (reporting periods, limits, commissions, and other parameters).
The availability of a KYC module is another important characteristic of a reliable payment aggregator. To confirm the transfer, the program can request additional information (for example, place of residence with automatic geolocation verification) and block transactions if the player’s actions are suspicious.
In many European jurisdictions, business owners are required to carry out AML verification for transfers over €2,500. In the gambling niche, this function is often assigned to the financial aggregator.
Online Casino Advertising Policy
Affiliates are well-versed in the nuances of driving organic digital traffic. These are real clients (not bots or bonus hunters) who register on the site, place a bet, and play for a long time.
Partnership marketing is the most effective way to attract customers. According to various estimates, it brings from 50% to 70% of all active users.
Common cooperation schemes include CPA and RevShare. In the first case, the most important aspect is the number of casino visitors who performed the target action (clicked on an advertising banner, registered on the platform, or made a deposit).
The second option is based on the amount of GGR that partners brought to iGaming resources, thanks to attracted clients.
However, entrepreneurs must not ignore other promotion methods.
Good results in terms of conversion and profit levels are produced by:
- SEO advertising;
- SMM marketing;
- cooperation on social networks;
- email newsletters.
Using all these approaches will be a huge advantage for the business owners.
The success of an online casino depends not only on customer engagement but also on the retention of users. Therefore, it is worth focusing on high-quality Internet traffic from the very beginning: it is easier to interact with in the future, and it is less dependent on generous bonuses.
The segmentation of players is a rather effective strategy. Clients are divided into clusters depending on demographics, gaming preferences, behavioural patterns, technical awareness, and social activity. Each category receives personalised content, bonus offers, settlement methods, VIP levels, etc.
The Main Things about the Casino Launch by an Affiliate
Partners can easily implement a profitable iGaming project.
Among the features of such a process, we can name the following aspects:
- The key advantage of affiliates is their knowledge of market rules. They are familiar with the legislation in different countries, the nuances of managing a gaming site, and the peculiarities of driving Internet traffic.
- To launch an online casino, partners will need a high-quality platform. It must have modern equipment, high performance, and adaptability to various types of changes.
- Full-fledged work of an iGaming portal is impossible without modern entertainment and reliable payment services. The software can be ordered in the form of universal aggregators, which saves time and money on concluding contracts with individual vendors.
- Entrepreneurs need to obtain a licence, sign an agreement with a hosting provider, create a marketing strategy, and much more.
The Casino Market studio is your reliable assistant in the gambling industry. From us, you can order a turnkey gambling platform, a certified White Label project, a script, and other profitable solutions.
We also offer the following useful services:
- drafting a business plan;
- development of HTML5 slots based on individual sketches;
- installation of a payment system;
- promotion of an already launched gaming site;
- connection of security software.
Have questions or want to order services?
Contact our consultants:
- e-mail: manager@casino-market.com
- Skype: support.casinosupermarket
- feedback form.
Check the information used to contact us carefully. It is necessary for your safety.
Fraudsters can use contacts that look like ours to scam customers. Therefore, we ask you to enter only the addresses that are indicated on our official website.
Be careful! Our team is not responsible for the activities of persons using similar contact details.
