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iGaming in the Balkans: Perspectives, Licences, Player Preferences

10 june 2022
Author: James Burton
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Many years ago, gambling was a state monopoly in the former Yugoslavia, but times are changing.

Casino Market experts have analysed the gaming markets of different Balkan countries.

iGaming in the Balkans: perspectives

Hot Destinations

In the Balkans, some territories have great prospects for iGaming and great interest from residents.

Bosnia and Herzegovina

It is in this region the largest number of betting shops per resident. In Bosnia and Herzegovina, there are 3 provinces, each of which independently manages the direction.

The cost of a work permit for online distributors is approximately $ 55,709.

Locals love to make small bets on such sports:

  • football;
  • Grand Prix;
  • golf;
  • rugby, etc.

More than 70% of residents have gambled at least once in their lives. Research shows that almost 30% of participants play more frequently over a long period. Moreover, 10% of the population enjoy casinos every week.


In 2014, Croatia settled control over the gambling sphere. Work permits for operators are obtained from the Ministry of Finance. Also, online platforms should be managed by land-based casinos.

Licences to distributors in the country are issued for a fairly long time, namely 15 years. To hold a work allowance, businesses must pay $ 431,640 every year. In addition, the company should have $ 575,514 in the registered capital for the period.

The region has a rapidly developing telecommunications system that facilitates the spread of online gambling. In this country, mobile games are highly popular compared to other represented markets.

Local players prefer to bet on different sports and spend time on various amusements:


The gambling industry in the territory has been legal since 2006. Nevertheless, government regulation began to be introduced only in 2013. All permits are issued by the Games of Chance Administration, which is managed by the Ministry of Finance.

To obtain a licence in Serbia, distributors must have:

  • € 250,000 of capital;
  • € 300,000 of bank investment;
  • € 10,000 of daily deposit.

The price of a work allowance in the country is € 2,500 per month.

The government is actively negotiating the legalisation of sports betting. Locals are very passionate about this direction.

Especially they love to wager on:

  • basketball;
  • football.


Land-based casinos have been allowed in the country since 2006. Meanwhile, the licences for online operators began to be issued only in 2011. The industry has clear rules managed by the Administration for Games of Chance which works under the Ministry of Finance guidance.

Based on local laws, only companies with terrestrial venues have the right to work online.

Punters in the region have access to a wide range of entertainment options, namely:

Regions That Are Hard to Enter

Gambling in the Balkans: Macedonia and Slovenia

There are some markets in the Balkan region very difficult to join because they are fully controlled by government agencies.

North Macedonia

The gambling industry became legal in the region back in 2011. However, the sector is in full government regulation. The jurisdiction has a decisive share in the National Video Lottery of Macedonia. The first and only permit was issued in 2014.

Local gambling fans enjoy:

  • Starburst;
  • Age of The Gods;
  • Jackpot Giant, etc.


In this direction, the iGaming sphere is governed by a monopoly. Only the owners of ground entertainment venues can operate online platforms.

The government tried to liberalise gambling laws from 2013 to 2016. Now, all work permits are issued by the Ministry of Finance.

Local authorities have recently begun proposing new market management measures. Such actions are predicted to allow players to reach legal distributors. Slovenians show an increased interest in gambling.

Local people prefer to do online wagers on such sports:

  • hockey;
  • football, etc.

Participants also enjoy various internet casino games.

The Balkan region is growing rapidly and is definitely worth the attention of representatives of gambling organisations.

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