From July to November 2023, Great Britain's Gambling Commission has been researching the local entertainment industry and the players' behaviours to present the GSGB report. The regulatory body unveiled only the 1st part of the collected and analysed data, which offers lots of valuable insights, though.
Published Results of the Survey
The idea behind the investigation has developed for many years and aims to gather accurate information on gaming participation in the UK. The delivered statistics are important to operators. Thanks to this research, managers can better understand the preferences of residents. Additionally, the data can affect the country’s gambling regulation landscape, improving standards for both brands and players.
The published information focuses on the following aspects:
- types of content people choose;
- frequency of gaming participation;
- reasons for resorting to gambling, etc.
The survey involved about 4,800 respondents, who are 18+ years old, and revealed some interesting facts about the UK’s wagering audiences.
Here are some key findings from the report:
- Overall figures. Almost half of all the research’s punters (48%) engaged in gambling over the last 4 weeks. However, 21% noted they chose only lotteries. Excluding this category, 27% of all people surveyed participated in gaming.
- Age-related statistics. Men in the range of 45−54 years old were the most active. If keeping draw enthusiasts out, the group of 18−44 takes the leadership in this regard.
- Online entertainment. About 38% claimed to engage in iGaming offerings in 4 weeks. Here, web lotteries also held a bigger sector. If not considering this vertical, internet gambling attracted 16% of all players questioned.
- In-person amusement. This category involved 29% of punters. Excluding draw-only partakers, the segment had the attention of 18% during the investigation period.
Talking about the reasons for resorting to gambling, the respondents named the need for fun and money-related motives.
Ben Haden’s Comments on the Report
The UKGC’s Director of Research and Statistics emphasised the significance of the new study when it comes to monitoring trends and player behaviours.
The expert noted there would be 2 types of further publications:
- quarterly, with the answers of about 5,000 people;
- yearly, summarising all the gathered information.
Mr Haden also highlighted that the investigation is focused on both the beneficial and negative sides of the local entertainment industry. Thus, the obtained results will reveal the situation as comprehensively as possible.
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