International Game Technology (IGT) has expanded its ADVANTAGE CMS with software from the B2B company Gift & Go. Due to this, the provider’s associates will be able to install present-giving options into their casino offerings. These include gift programs and a wide assortment of goods.
Although Gift & Go is a relatively young studio, it has achieved some remarkable milestones. Thanks to the solutions provided by this firm, operators can attract the attention of many gamers.
Integration of Gift & Go’s Content
For the installation, entrepreneurs will use the M5 service. IGT's associates will be able to incorporate the new products into a wide variety of equipment, for instance:
- service windows;
- slot machines;
- displays, etc.
The gambling provider is among the most significant worldwide, so a lot of businesses can access Gift & Go's solutions via IGT. The developer operates in 100+ jurisdictions and has almost 11,000 employees.
Words of Gift & GO’s Co-CEO
Jon Reuben stated that the collaboration with a famous gaming supplier represents a significant milestone. This will help his company present innovative products to numerous businesses. With the content offered, entrepreneurs can enhance their clients' loyalty and reduce punter churn rates.
In addition, Gift & Go's platform will enable such processes:
- automation;
- customisation;
- convenient exploitation.
Statement by IGT’s Senior VP
Ryan Reddy explained that the partnership with Gift & Go would increase the worth of IGT’s ADVANTAGE software. Through the inclusion, users will get additional presents from Amazon Business.
The expert pointed out that the IGT team sees this collaboration as a way to increase its offerings in general. The new platform also amplifies the proprietary CMS itself. Meanwhile, businesses can take advantage of new opportunities to better engage punters. Finally, the collaboration with Gift & Go’s specialists allows for an enhanced gaming experience for end users.
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