The software manufacturer IGT has inked a 10-year licensing contract with Sony Pictures Television. This business move permits the developer to create and distribute gambling products based on Wheel of Fortune’s concept, which is a world-famous amusement show. The deal will go into effect on January 1, 2025.
Details of the Contract
Both companies will benefit from the deal as they have a common goal — to use the famous Wheel of Fortune label to ensure excellent entertainment for consumers. The contract allows the gambling studio to expand its range of amusement offerings and bring new emotions to its players.
According to the negotiated terms, IGT will get the opportunity to develop branded products in the following niches:
- online and offline gaming;
- digital and ground lotteries;
- social casinos.
The 2 organisations have been working together for a long time. Due to over 25 years of cooperation, the provider has created lots of slot versions dedicated to the Wheel of Fortune theme. Since the late 1990s, IGT’s branded reel machines have brought punters $ 3.5+ billion through jackpots. Over 1,000 lucky people have won thrilling million-size prizes.
The developer also provides Powerbucks content, based on the same topic. These games show amazing results and high demand among Canadians.
Comments of the Brands' Representatives
Sony’s EVP Suzanne Prete expressed her excitement about a decade-lasting significant partnership. She is glad to deliver more Wheel of Fortune content to punters. The executive also mentioned that both companies have a common goal to elaborate creative products and opportunities based on the show brand. Ms Prete seems to be very interested in the idea and its potential outcomes.
Renato Ascoli, IGT’s CEO, responded by highlighting the deal’s great prospects. He said the contract would help with such tasks:
- boost the provider’s returns;
- improve omnichannel development strategies;
- continue supplying remarkable jackpot possibilities.
Mr Ascoli was proud when saying that Wheel of Fortune slots developed by IGT became top achievers in the fields related to innovations, performance and revenues.
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