Recently, a lucrative deal between IGT and WWE was signed, which marked the beginning of their cooperation. This means that the global leader in gambling technologies will now focus their attention on developing wrestling-themed lotto games, as a way to pay tribute to WWE.
Apart from that, IGT will promote the major WWE events on their products. Some of the ways to do it include launching special programmes, which advertise various aspects of the wrestling league:
- its most popular players;
- anticipated fixtures;
- logos.
This is not the first time the wrestling company cooperates with the gambling industry giants. Last year, WWE explored the new opportunity of a fruitful partnership with the betting company DraftKings.
WWE’s Expectations
The representative of WWE, Alex Varga, mentioned that the collaboration with one of the world’s leading companies in gaming is an important day for their development. He added that the business eagerly anticipates promoting their values through brand new lotto games.
In his words, this partnership gives an opportunity to strengthen relationships with the gambling sphere.
IGT’s Comments
IGT’s executive, Jay Gendron, commented that lotteries were a major point of the business for the firm, as they brought an impressive profit of a whopping 1 billion USD.
Speaking of their new cooperation with the WWE, he stressed the fact that the wrestling business is appealing to many people across the globe. They are proud to collaborate with the organisation that reaches so many customers.
Gendron also expressed his hopes of productive work together with the most qualified experts of WWE. In his words, it will be an honour for the technology company to have access to the wrestling league’s assets and utilise them to create fascinating games along with appealing promotions for gamblers.
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