The gambling segment is actively developing and expanding worldwide. Recently, India and some countries in Africa demonstrated an impressive upward trajectory in terms of gaming business growth.
Slotegrator’s experts and partners have analysed the state of these regions to help operators better understand local specifics. Casino Market specialists present to you the most significant notions from the conducted research.
With our help, you can open a successful gambling business or scale an existing one. We offer turnkey development services and individual software components.
General Review of Evolving Regions
Statista, a market and consumer data supplier, detected that India has established a quickly growing gaming segment. Its worth is now estimated at $3.1 billion. The online gambling sector in Africa also demonstrates amazing evolution rates. By the end of this year, the niche’s revenue might reach $1.85 billion.
The Co-Founder and CEO of Revpanda, a digital marketing agency, is confident that the 2 regions provide amazing potential for entrepreneurs. However, in Emre Goktas’ opinion, embracing and leveraging these opportunities require several important factors.
Among these aspects:
- industry analysis;
- decent expertise and practice;
- comprehension of local dynamics, etc.
For instance, Indians enjoy placing bets on cricket but few operators deliver such an offering. The lack of deep field understanding and thorough preparations results in mediocre profits for some entertainment managers. To succeed, entrepreneurs need to employ tailored strategies and professionals with a corresponding type of experience. This approach can help operators tap into all the benefits while also mitigating risks.
Gaming Sector in India
The sphere is among the fastest-evolving ones in the country’s media and amusement field. The main reason behind this is the quantity of the population, especially the large number of people who regularly enjoy gambling.
Here are some figures:
- The state has over 1.4 billion residents and 4/5 of all adults here launch wagering content no less than once a year.
- About 82% of the people access such amusement content via smartphones.
Most Indians who play in casinos and similar leisure projects are not wealthy so they prefer to make small bets, yet frequently. Thus, for operators, it is better to focus on attracting a large audience instead of pursuing the VIP segment. The scheme requires a professional promotion campaign and localisation.
The mobile-first approach is working well here. It is important to deliver cross-platform solutions, both applications and adjustable websites.
The Indian gaming sector will continue to develop. Lately, local people have become more interested in cryptocurrency options, so projects like Bitcoin casinos can be very successful here. Similar offerings already attract the attention of residents to international gambling platforms.
Kenyan Wagering Market
The segment is ranked 3rd in the Sub-Saharan African region. It follows Nigeria and the RSA. The sector is also a leading one regarding the number of young bettors. A new generation of punters spends a lot of time enjoying wagering content, more than same-age people from other nations on the continent.
Generally, Kenya perceives gaming as a legal activity. Nevertheless, the local regulations are rather complicated. Among the most substantial changes recently accepted was the implementation of the Gambling Control Bill back in 2023. It aimed at overhauling the entire segment.
The market is rather large and promises to hit about $100 million by the end of this year. It boasts great potential but requires prudence and a thought-out strategy to build and run a flourishing project.
Widespread technology acceptance is another local benefit:
- As for an African country, Kenya reached a great level of internet penetration — 40.8%.
- The majority of punters use mobile gadgets to access web entertainment.
- Global digitalisation has positively affected the state of the local iGaming niche.
- Many land-based amusement businesses have entered the digital realm.
- The casino field continues to expand and is almost equal to betting in terms of popularity.
Slotegrator’s Senior Sales Manager summarised by saying both regions have great gambling segments, full of cultural highlights and large potential. According to Naman Bajaj’s statement, his company has comprehensive knowledge of local peculiarities and is ready to plunge deeper into the markets.
The Main Things About Gaming in India and Africa
The 2 regions demonstrate amazing results and constant growth when it comes to wagering activities. Their population showcases high levels of interest in betting and casino entertainment. Thus, the corresponding fields promise to evolve further.
The main notions from the article:
- India has established a quickly growing gaming segment. Its worth is now estimated at $3.1 billion.
- The online gambling sector in Africa also demonstrates amazing evolution rates. In 2024, the niche’s revenue might reach $1.85 billion.
- The Kenyan market is rather large and promises to hit about $100 million by the end of this year.
- The regions have amazing potential for entrepreneurs but to tap into it, a thorough industry analysis is required.
To leverage all the benefits of running an entertainment project in these and other countries, operators often resort to experienced aggregators. Casino Market is one of the best guides and assisting companies in this regard.
At our studio, you can order the development of an iGaming business, help with its licensing and promotion, integration of software from the most prominent providers, and much more.
Feel free to contact our experts if you are ready to become part of a dynamic and highly profitable gambling industry.
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