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Influencer Marketing in iGaming: Promote a Business

23 may 2023
Author: James Burton

Influencer marketing technology is widely used to advertise complex brands, products, and platforms. It is an effective tool to reach a broad audience with the help of creative people. From 2016 to 2022, the average annual growth rate of this marketing industry was 46.9%.

Influencer marketing: basic info

Influencers are personalities who produce unique content. They have large internet audiences and provide a significant level of trust. Their numerous fans are likely to be interested in the proposed advertisements.

Influencer marketing helps a company quicker stand out from the others, especially in the highly competitive gambling environment. The iGaming niche is the fastest-growing segment. It includes such main spheres:

  • online gambling;
  • sports betting;
  • casino amusements.

In 2021, the iGaming industry profit was worth $ 61 billion annually, while the growth rate was measured to enhance by 86% in 2028.

Influencer Marketing: Upcoming Trends

Influencer advertising: trends

Web casino operators can use content creators to successfully boost brand awareness. According to BuzzGuru research, 89% of marketers agree that influencer advertising is more effective than other channels. And 77% of gambling companies are already promoting their projects using this method.

Influencers make products more attractive and help create a loyal client base. The trends of such promotion shape the future of the iGaming sphere.


Modern creators not only advertise the product and tell about the main features but also use them in real life and share their experiences.

It appeals to the audience, creates more excitement, and iGaming solutions become closer to ordinary people

Long-term partnerships

Modern gambling businesses tend to work with influencers for a long time. Such partnerships are better than one-time campaigns — they develop continuing relationships with famous people and gradually expand the target audience.

Also, internet creators cooperate in their personalised communities. This will allow you to engage new clients in large portions

Advertising transparency

Casino promotions are limited to public social networks so they must be as clear as possible.

Influencer marketing allows you to talk about the benefits of the iGaming platform, bonuses, and prizes, and create unobtrusive appeals through famous people

Using the latest technologies

Online gambling companies should try out virtual and augmented reality for advertising with influencers.

Artificial intelligence, with the help of algorithms, is used to find and attract celebrities. The technology may also create more engaging ads and unique scenarios

Promoting online betting and casino platforms with the help of media influencers allows:

  • increase the audience;
  • create trusting relationships with regular customers;
  • focus on new geographical regions;
  • raise brand awareness among other companies.

Casino Market helps popularise an iGaming project by providing essential gambling software and professional advertising services. You can develop a unique promotion strategy and launch a profitable business in a matter of time.

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