Representatives of the Casino Market studio explain how the introduction of technologies changes the landscape of modern gambling. You will learn which solutions make the industry safer, more exciting, and profitable.
How Offline Entertainment Niche Developed
Land-based casinos have ancient traditions. The first card games were held in special rooms and pubs, attracted locals, and brought decent profits to business owners. Such establishments were popular in Western Europe (France, Great Britain, and Germany), and after the discovery of North America, they also began to appear on this continent.
The 20th century marked the rapid growth of offline gambling. The industry quickly transformed into a successful sector of the economy, contributing multi-million dollars to the budget and actively using modern tools.
Among the innovative processes that affected the development of land-based casinos, we can name the following:
- Creation of video slots. Today, they are presented in almost all entertainment locations. Their main advantage is the ease of use, which allows operators to receive up to 80% of profits. Modern technology is equipped with several screens, powerful subwoofers, touch control panels, and other components.
- The release of shuffling machines. Thanks to such solutions, customer service has accelerated, and the gameplay has become more transparent. Automatic mixing of cards filtered out dishonest dealers who manipulated the results in favour of certain clients.
- The introduction of a progressive jackpot. The concept appeared more than 25 years ago, which does not prevent it from remaining relevant to this day. The major reason is that big prizes are not awarded very often. This is why operators do not suffer from significant monetary losses.
The entertainment industry's main achievement is the appearance of iGaming and mobile betting applications. The first option appeared at the end of the last century, and products for personal devices were invented 10 years after that.
Popularisation of Digital Casinos
The development of virtual betting platforms was possible thanks to technical innovations.
In 1995, brothers Mark and Andrew Rivkin created a secure and fast transaction system known as Intertain. It became the basis for the launch of the first website of this kind, where customers could play for real money on the Internet.
The online portal supported operations using:
- credit and prepaid cards;
- checks;
- bank transfers.
A few years later, synchronisation with the Western Union global financial service took place.
The Intertain brand was registered in Antigua and Barbuda. The licence was granted by the local government. In 2012, it was bought by Amaya Gaming Group for $35.8 billion.
The expansion of payment technologies and the emergence of compact mobile devices began a new era in the casino niche.
Bill Hornbuckle, CEO of MGM, noted:
Ultimately, iGaming sites will bring two-thirds of the profits from the entire sector. Today, the capitalisation of such resources is already growing rapidly. They are the first to implement innovations, which are then embraced by the rest of the industry.
Changes in the Vertical
A key role in the popularisation of the online sphere is given to:
Cloud Gaming
This is content streaming to powerful remote servers via a special method. The information is encrypted and then stored in special facilities, ensuring the confidentiality of client data and gameplay security.
Today, the technology is actively used in the video product market and is just beginning to penetrate the betting niche.
Advantages of the innovation:
- Increased productivity. During COVID, operators faced a sharp increase in the number of registrations. This led to interruptions in the work of online casinos at peak hours. Using cloud computing helps to cope with this problem and distribute the load on the infrastructure.
- New formats. Cloud gambling predetermines the development of live platforms for the next decade. Today, entertainment with live dealers is in great demand among the audience. The use of modern technology makes it even more attractive to investors.
- Secure data storage. Providers are focused on the security and integrity of customer information. Large vendors have an advanced system serving in many geographic regions, which reduces the response time to hacking attempts and any other fraudulent activities.
Blockchain
It is considered the future of gaming. Today, the option is actively used in the casino niche (mostly as a reliable means of payment).
Key benefits of the technology:
- Increased security. Each entry in the blockchain is protected using cryptographic algorithms. This guarantees high data validity and legality of transactions. Scrypt, SHA-256, and other mathematical models are used for encryption.
- Minimal costs. Anyone can create a wallet based on a digital ledger and store virtual currency on it. Entrepreneurs do not need to install special software or send lease payments to an intermediary. Funds are transferred with a minimum commission, which is good for both project owners and players.
- High transaction speed. Money is credited to the online casino account within a few seconds. It takes the same amount of time to withdraw it. Everything is as simple, fast, and safe as possible.
Today, there is a trend toward the legalisation of digital tokens. The jurisdiction of Curacao was the pioneer in this direction. It started issuing the first permits for crypto iGaming sites back in 2017.
Favourable conditions for blockchain platform licensing have been created in Malta, the Isle of Man, Panama, and other regions.
Virtual Reality
The technology is the next stage in the industry’s development. It has huge growth potential, which is directly related to the release of a budget headset.
Today, inexpensive VR glasses, helmets, and consoles can be found in the product range of:
- Google;
- Oculus;
- Meta, and other manufacturers.
As providers release compact and practical gambling equipment, the popularity of virtual reality is also increasing.
The NetEnt Swedish brand was one of the first in the market to start releasing VR content. At the moment, the company’s collection includes Gonzo's Quest, Jack World VR, Starburst, Scarface, and other slots.
The technology provides complete immersion in the gameplay and guarantees an authentic user experience. Solutions based on it are distinguished by a clear and volumetric picture and powerful sound.
Entain is another revolutionary in the field of such content. In June 2022, the vendor presented unique VR horse racing in partnership with Coral. The product offers many options for engaging with the audience. This includes the acceptance of bets, broadcasting competitions, placement of interactive ads, and sponsorship.
Metaverse
This is a logical continuation of the development of innovation. Thanks to it, an unlimited number of players will be able to interact with each other in a fictional environment, simulate the gaming experiences, and monetise them.
The Evolution firm brings a social aspect to the expansion of Metaverse. The manufacturer creates unique communities in which users talk to each other, share emotions, and invite friends to have a nice time.
AI Phenomenon
It has revolutionised the industry:
- Personalised service. AI algorithms analyse clients’ gaming habits and offer only the content that will definitely interest them. Thanks to this, retention rates improve, and people quickly become regular customers.
- Responsible approach to the placement of bets. New technology can identify not only the preferences but also various behavioural patterns. The tool is also capable of indicating the development of ludomania and immediately notifying operators. Problem users will be offered to take a break from spinning the reels in slots, rest, and switch their attention to informative content.
- Increased security. AI algorithms easily detect and block hidden associations that are not visible at first glance. They often signal collusion between gamblers, the use of bots, and other fraudulent activities.
In 2023, the Playtech European brand presented Zero Bias technology for instant identification. The product was created in partnership with IDVerse, a leading manufacturer of security systems.
The solution uses generative AI to study deep neural networks. It can be ordered together with the company’s unique iGaming system.
Technologies in Offline Casino Entertainment
Let us consider what innovations are used by owners of a land-based business:
- RFID. It is aimed at identifying an object via radio signals. Its essence lies in the fact that special chips are built into all tokens. Thanks to this, it is possible to easily track where exactly they are located and whether somebody decided to take them out of the establishment. The tool also allows operators to analyse the behaviour of customers.
- Biometrics. Offline casinos use facial recognition or fingerprint scanning technologies. With their help, entrepreneurs instantly identify people and restrict access for those whose visit is undesirable.
- Virtual reality. Business owners can expand the gaming space and offer betting services in hotel rooms, lounge areas, and places where alcoholic beverages are sold.
Casino Pride in Goa was one of the first to implement VR in its work. Players are given an opportunity to study the prototype of the establishment and virtually explore all its halls before visiting a real establishment. They are also offered a guide to all games and locations.
The Main Things about Modern Tools in the Entertainment Niche
Technology is the driving force of the sector since it helps entrepreneurs develop it and gain more profits.
Key aspects that need to be taken into account:
- The growth of land-based casino direction is associated with the production of modern equipment. These are huge slot cabinets with several monitors, shuffling machines, cameras for HD broadcasting, etc.
- The popularisation of cloud storage, blockchain, VR, and the metaverse takes place quite actively. Operators take advantage of AI, making the gaming environment safer and more personalised.
The Casino Market studio supplies modern solutions for the entertainment industry. From us, you can order turnkey projects and other profitable products.
We also offer the following useful services:
- entertainment solutions for sale and rent;
- creation of HTML5 slots according to individual sketches;
- payment systems installation;
- security software connection, and much more.
Have questions or want to order services?
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- e-mail: manager@casino-market.com
- Skype: support.casinosupermarket
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