Casino Market experts talk about the advantages and disadvantages of developing an instant gambling platform. You will learn how exactly this business model affects the profitability of brands and the payback rate.
About the Concept
An instant casino is launched based on White Label or turnkey solutions. Operators receive a ready-made and functional portal, with a minimal amount of time and financial resources spent on the creation and promotion of entertainment platforms.
The phenomenon means a turnkey leased business. Most of the infrastructure (software, licence, payments, games, and security) is provided by the supplier. Entrepreneurs only need to focus on branding, marketing, or customer service, while the technical and legal part is already taken care of by the provider.
The instant casino trend appeared in the mid-2010s and became a response to:
- the rapid growth of the iGaming vertical;
- increased demand for a quick start in new regulated regions;
- higher cost of digital portals’ creation (small and medium businesses have faced this problem);
- development of the cryptocurrency market.
It has become expensive and time-consuming for operators to independently release gambling resources (from $500 for an original project), which is why they have switched to turnkey casino systems.
At the same time, top White Label vendors (EveryMatrix, NuxGame, BetConstruct, and Gaminator System) began to offer the most complete solutions, including licences, content, payment gateways, and CRM modules.
Today, an instant casino is one of the most effective ways to enter the market, especially for young brands and local companies. The product is also used by medium and large enterprises, including for accelerated deployment in regions where iGaming was recently legalised.
Main Components of the White Label Solution
Let us consider what modules such platforms include:
PAM — Player Account Management
This is the basis of any entertainment site, on which other services are subsequently installed:
- Client management. This module is responsible for registration, profile storage, and testing age and geographic limits.
- CRM system. Its key task is the rapid segmentation of gamblers by activity, behaviour, LTV, and the launch of personalised campaigns based on previously processed information.
- KYC/AML module. The service is responsible for automatic document verification, authentication of users, checking the source of funds, and confirmation of compliance with regulatory requirements. The availability of Know-Your-Customer and Anti-Money Laundering tools is a prerequisite for legal operation in many jurisdictions.
- Bonus engine. Entrepreneurs receive flexible settings for deposit bonuses, free spins, cashback, tournaments, and missions. The introduction of gamification options (for example, levels, skins, or progress bars) will improve audience engagement and the effectiveness of reward campaigns.
Game Content
A wide and diverse entertainment portfolio is a key retention factor. Its quality determines how often players will make deposits and place bets, as well as how long they will stay in the online casino.
Modern instant platforms contain the following elements:
- Slots. These are thematic, adventure, and fruit-themed products from top providers: Pragmatic Play, NetEnt, and Microgaming. Video solutions differ in mechanics, shape of the panel, technical parameters (variance, RTP, etc.), and support for additional functions.
- Live casino. People enjoy roulette, blackjack, poker, craps, and TV shows with real croupiers.
- Crash entertainment. These are dynamic rounds with fast payouts and support for a multiplayer mode. The flagships in this area are Aviator, Spaceman, and other crash games, popular with millennials.
- eSports bets. These are bids on the results of cyber competitions in CS:GO, Dota 2, LoL, and other action games.
- Instant win content. This category includes lotteries and scratch cards with an immediate outcome.
The larger the selection and adaptation of casino solutions to the region, the higher the ARPU indicator and average duration of sessions.
Thus, operators focused on the Asian market should definitely include Teen Patti, Sic Bo, and other games with a local flavour. It is difficult to imagine an entertainment platform in the United Kingdom without bingo, keno, and a sportsbook module. Players from Australia and Japan happily choose eSports betting.
Payment Gateways
The key financial infrastructure includes:
- bank cards (Visa, Mastercard, and UnionPay);
- e-wallets (Skrill, Neteller, or PayPal);
- cryptocurrency.
Local settlement methods also play an important role, for example, Sofort in Germany, PIX in Brazil, or UPI in India. Anti-fraud filters should be connected to each of them to automatically track suspicious transactions and protect enterprises from chargebacks.
Licence
This is a basis for the legal work in the selected market. Thanks to it, entrepreneurs can accept bids from customers, open merchant accounts in banks, and connect payment gateways.
For a quick start, they most often use a Curacao permit, and with rapid growth, operators switch to a licence from MGA or UKGC to legitimise their companies in Europe.
Marketing Tools
An instant casino contains the following components:
- Affiliate Management. Such a program is designed to attract the audience through affiliates and streamers. Mutual settlements can be carried out according to CPA, RevShare, or a hybrid scheme.
- Bonus mechanics. These are welcome packages, reload rewards, free spins, and VIP options.
- Push notifications and e-mail marketing. Personal offers based on the player’s activity show high efficiency under repeated registrations.
Security
This is one of the most important elements, especially for working with cryptocurrencies.
A modern instant casino will include a module for protection against fraud, accurate blockchain analytics, tools for multi-level authentication, and SSL encryption of confidential data.
Advantages of Buying the Product
Turnkey White Label solutions have been one of the most popular options in the gambling market over the past 5 years. High demand is explained by its high-quality configuration, quick project launch, and availability compared to other offers.
Entrepreneurs receive a ready-made infrastructure, which allows them to focus on the main things: revenue growth, customer retention, and an increase in the LTV indicator.
Let us consider how instant casinos affect ROI and other business performance metrics:
Launch Speed
One of the main factors that makes White Label solutions attractive for operators is quick access to the market.
An iGaming project can be implemented in just 2–6 weeks, while creating a portal from scratch without help will take 12–18 months. Thanks to this, entrepreneurs get access to the first deposits and turnover after just 4 weeks of work, which qualitatively affects ROI and other KPIs of their companies.
Among additional benefits, it is worth mentioning quick testing of the operation in new markets, but without the need of capital investments in the infrastructure.
Minimal Start-Up Costs
A traditional launch of an online casino requires millions of dollars for:
- platform development;
- licensing;
- integration of payment and gaming solutions;
- testing and completion of the audit.
With instant portals, the costs are reduced to $30,000–100,000, depending on the provider and the selected service package. Thanks to this, entrepreneurs can redirect most of the budget to marketing and affiliate networks to quickly promote their projects and get the first profit.
Buying such a casino guarantees:
- reduction of risks;
- quick return on investment due to high margins.
In practice, operators can achieve ROI in 3–6 months, while the payback period for custom gambling platforms often exceeds 2 years.
Access to a Prestigious Licence
White Label providers offer a ready-made permit, which:
- saves operators from complex bureaucratic processes;
- increases the audience’s trust;
- simplifies connection to financial services;
- opens access to new markets where a licence is required.
Having a proper certificate with the instant casino package ensures an accelerated growth of the Conversion Rate and an improvement in the ARPPU. Gamblers do not just come to the website to “see how it all works”, but replenish their accounts and spin the reels in slots.
Focus on Marketing and ROI
One of the strengths of instant casinos is the liberation from technical processes. Business owners do not need to maintain a staff of developers, integrators, and compliance officers, as well as understand the nuances of launching an iGaming project, or maintain the IT infrastructure.
All resources can be redirected to:
- traffic management (Google Ads, SEO, SMM, and collaboration with streamers);
- affiliate programs;
- retention campaigns (bonuses, push notifications, e-mail marketing);
- VIP segmentation.
Focusing on advertising is the key to the rapid growth of the KPIs of iGaming portals. For example, ROI can grow through optimisation of marketing costs, and ARPU and ARPPU — due to personalisation of content and payment products.
White Label Solution: Are There Any Disadvantages
Let us consider what difficulties entrepreneurs may face:
- Dependence on the provider. The instant casino model always involves giving a share of the profit to the supplier, which directly affects the enterprise’s margin. The standard level of commissions can vary from 15% to 40% of the turnover (GGR).
- Limited customisation. The interface, bonus mechanics, UX patterns, and other components of the White Label solution are often fixed. If iGaming brands want to stand out in the market or introduce innovative features (for example, AI segmentation), then they must first agree with the provider.
- Difficulties with scaling. Instant casinos are an excellent way to quickly enter the market, but with the growth of Internet traffic, several restrictions have appeared. Server capacities, API limits, and the number of integrations depend on the software vendor, so all technical frameworks and features of the functionality should be discussed in advance.
The Main Things about Buying an Instant Casino
White Label is one of the most popular models for launching a gambling business.
Key aspects that operators should take into account:
- The advantages of the option include accelerated market entry, minimal start-up costs, and access to a prestigious licence. Thanks to the wide range of instant casino solutions, entrepreneurs quickly return their investments and receive a decent profit.
- Among the difficulties that project owners may face, it is worth highlighting the dependence on the provider, difficulties with scaling, and limited customisation. However, all problems can be easily solved if businessmen collaborate with an experienced supplier.
The Casino Market studio offers advanced products for launching iGaming portals: turnkey platform, blockchain options, betting solutions, and much more.
From us, you can also buy poker products, lottery software, payment systems, and security services.
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