Evolution's CEO, responsible for operations in North America, gave an interview about the success of the company’s live gaming shows. Jacob Claesson also talked about the challenges for the group, as well as the ways it employs modern technologies and plans to progress in 2024.
Development of Gambling Shows with Real Dealers
The executive mentioned that innovation lies at the core of Evolution’s strategies and activities. This factor caused the emergence of the company’s first live gaming show in 2017 — Dream Catcher. The launch of the money wheel, hosted by a professional croupier, marked the beginning of the genre’s prosperity era.
Before that period, the corporation already had over 10 years of solid experience in creating top-level software. The provider’s catalogue included various RNG and live casino games. However, the developer aimed to go through constant progress and deliver new categories of content. The shows were firstly presented as entertainment for those who are not fans of casinos yet.
The next step was the launch of Monopoly Live in partnership with Hasbro in 2019. The main features of the offering:
- a money wheel at the core;
- the usage of an AR setting;
- the introduction of bonus rounds;
- both human and virtual dealers, etc.
Mr Claesson said that such shows are very important for his company. The team continues to create new and improve existing products, adjusting them to the audience’s preferences. Such a strategy allows for levelling up and strengthening the content category.
One of the biggest successes in this genre for the supplier was the presentation of Crazy Time with 4 bonus modes in 2020 to the global market. Recently, the solution was also launched in New Jersey, US. The client base of the corporation warmly accepted the idea of extra rounds with special conditions, so the manufacturer decided to capitalise on the concept.
The CEO also shared some details about the bonuses:
- Cash Hunt. Punters need to shoot one of 108 targets, each hiding a lucrative, RNG-generated multiplier.
- Pachinko. A shining puck runs down through numerous pegs on a big, brightly lit wall to land into a special pocket with a coefficient.
- Coin Flip. The blue and red sides of the large money icon are assigned a win booster each to increase the final prize.
- Crazy Time. The mode invites players to a colourful world with a giant money wheel and the possibility to significantly multiply their rewards.
Mr Claesson is confident that this offering will become a success among Americans as well. In Europe, the product hosts 25,000+ gamblers simultaneously during its peak hours.
The specialist considers Crazy Time the biggest hit in the catalogue. The gaming show offers intuitive play so participants do not need to dive into learning complicated rules to enjoy the amusement session. The expert also believes the solution can attract people who have never tried live casino content.
Market Competition and Other Challenges of the Provider
Many developers have already started to produce new titles in the gambling show category. However, Evolution’s representative does not seem to be worried. He claims that this race for the better product of the genre only benefits the company as it also proceeds with improvements. This strategy helps the group to be at the forefront of market competition.
In Mr Claesson’s opinion, any software developer needs to enhance the player experience and release content that matches the audience’s current preferences. Such an approach will drive innovation and benefit everyone involved in the gambling segment.
The expert is not afraid of the competition mainly because of 2 reasons:
- the motivation to create even better entertainment shows;
- the chance to evolve the genre and boost its awareness.
The US, for now, is the main focus for the group in terms of this content category. The CEO mentioned that local digital casino offerings are still at the beginning of the path to realising their full potential. Americans are just opening the world of these possibilities, and being a pioneer in the field features a great honour and power.
In general, Evolution continues to expand all types of its operations in the United States, perceiving the market as fast-paced and full of fantastic opportunities. This is a rather challenging task, yet it may be highly rewarding.
The manufacturer has already launched live studios in:
- Michigan;
- New Jersey;
- Connecticut;
- Pennsylvania.
All of them were opened in less than 5 years. The rapidness of decisions required a lot of effort and readiness to dive into risks. However, the supplier’s moves turned out to be successful.
Great results in terms of expansion, in Mr Claesson’s opinion, are possible only through understanding the local market’s peculiarities, as well as agility and quick reactions.
The most important nuances companies should know when entering new regions:
- recruitment procedures;
- regulation and licensing features;
- the audience’s needs and preferences, etc.
Many gambling authorities in the US have long-lasting experiences in supervising ground casinos. This is mainly good news as the industry can flourish safely and responsibly with well-established regulations. However, the factor also complicates the launch of new products because of the need to comply with all the requirements and high expectations.
Usage of Modern Technology and Plans for 2024
Mr Claesson considers artificial intelligence a very important and widely spread innovation in the iGaming sector.
The company has already applied AI in:
- chat moderation;
- the software creation procedure;
- Smart Lobby (for offering suitable content).
In the executive’s opinion, brands should pay more attention to this and other technologies. Innovations will help with providing better gaming experiences. However, it would be not wise or beneficial to focus only on new offerings in the industry as the needs of players must always be at the centre of attention. Covering gamblers' requirements will lead to presenting the finest solutions, destined to be successful.
The group will proceed with delivering its content to the US in 2024. The offerings will include:
- digital slots;
- live amusement shows;
- titles with real dealers, etc.
The CEO is sure that the local web gambling sector has enormous potential. There are a lot of residents who do not know yet about the exciting opportunity to play card games with human croupiers in real-time, for instance. Evolution’s team will strive to raise awareness about such offerings.
Mr Claesson also mentioned the upcoming US launch of Nolimit City, their internet slot brand, which is planned for the beginning of 2024. Last year, the studio went live in Ontario, Canada, and it was a rewarding move.
Alongside Evolution’s games, Americans will be able to access content from its subsidiaries, such as:
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