The Kambi wagering developer is now the main tech software provider for its partner’s 2 brands — Virgin Bet and LiveScore Bet. In a new position, the manufacturer plans to support the associate and make it thrive even more by ensuring product differentiation.
Cecilia Wachtmeister, the supplier’s CCO, shared thoughts regarding the occasion and further joint strategies. Her statements were complemented by the words of James McKay, LiveScore Group’s Sportsbook Director.
Ms Wachtmeister’s Comments
The specialist expressed her excitement about the tech partnership with such a renowned group. She also mentioned that the associate was already popular and in demand before signing the contract.
LiveScore has all the components to be successful:
- a famous media platform;
- established betting brands;
- a team of seasoned experts.
Now, the wagering company gained even more chances to thrive and grow further as Kambi delivered its industry-driving sportsbook to the partner according to the specialist’s words.
LiveScore’s entertainment portals are widely recognisable across several important markets, demonstrating fast-paced evolution in the United Kingdom precisely. However, the group aims to multiply its positive results and expand worldwide. Ms Wachtmeister believes that the associate has everything to become one of the top brands in Kambi’s network. Their joint launch is planned for the first half of 2024.
The provider’s product strategy builds around flexibility and this can help its partners with the customisation and differentiation of solutions. Such an approach is vital for evolving across markets with high competitiveness. The UK belongs to such regions, thus, LiveScore’s team will benefit a lot from the provider’s support and tools for enhancing client acquisition and retention.
For instance, the operator can boost its business results with the following solutions from the developer:
- Bet Builder;
- AI-powered trading;
- special stake offerings;
- efficient incentives instruments;
- open application programming interfaces.
In combination, these elements will aid the group in becoming a competitive sportsbook across its target regions.
Ms Wachtmeister mentioned that the latest cooperation was essential for Kambi. The corporation expects to see the first significant results from it in the H2 of 2024.
Besides LiveScore, the supplier also inked deals with the following brands:
- RSI;
- ATG;
- BetPlay;
- LeoVegas;
- Svenska Spel;
- Bally’s Corporation.
Now, the manufacturer’s partner network accounts for over 40 associates and continues to expand. As the collaboration chain enlarges, the benefits for everyone involved also keep on growing.
Mr McKay’s Statements
The specialist talked about how his group searched for a new tech betting supplier. There was a complex procedure to consider all the aspects of a potential partnership and further joint growth. The director noted that Kambi’s offering stood out from the very start as it was able to maintain the operator’s business scale. The representative also praised the developer’s vast and long-term experience in the wagering segment.
Mr McKay voiced his enthusiasm regarding the agreement with such a strong brand and market leader. LiveScore’s team aims to enhance their platform possibilities to guarantee the coverage of all business and user needs. The strategic visions of both companies perfectly match and this is a great foundation for future evolution and completing common tasks.
The director noted that his studio has 2 types of clients:
- people who enjoy watching sports;
- an audience that focuses on betting.
The organisation's ultimate goal is to efficiently serve both categories. For this, the operator needs to have top-rate products. The company’s media solution is turning into the favourite app for many athletic disciplines fans. The wagering offering has to continue the success of that project and be its decent extension.
The director emphasised that transitioning between the 2 products must be as smooth and flawless, as possible. All the operations have to be simple and easy to understand, especially when it comes to serving bettors who just started their journey in the sphere.
Top-level quality and innovations are essential for the group. The company’s team aims to deliver various options for the client base. They also provide the opportunity to build a unique offering, based on a precise player’s requirements and preferences.
Regarding Virgin Bet, Mr McKay shared the following thoughts:
- The brand continues to develop and thrive, demonstrating great operational results and perspectives.
- The portal proceeds with delivering the Fives F2P game, daily promos, and other loyalty perks.
- The combination of trusted, time-tested methods will help the platform to remain successful.
The expert also voiced his joy regarding teaming up with Kambi’s staff and continuing the path of driving innovation in the bookmaker segment. Both crews demonstrated amazing accomplishments in product delivery. The deal is a great chance to strengthen both parties and learn something new from each other. The director anticipates upcoming higher-level success within the agreement.
Working with Kambi’s team will also aid the operator with such tasks:
- boosting growth pace and rates;
- enhancing wagering experiences;
- applying to top-notch technologies;
- cementing positions in competitive markets.
The first fantastic results of the collaboration are already seen. Thus, Mr McKay is confident there will be many other astonishing achievements of a worldwide scale for both corporations.
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