Kambi Builds on Its Last Year’s Success: Product Offering Expansion

Last year was very fruitful and rewarding for the Kambi sportsbook supplier. In 2024, the provider is set to proceed with expanding its possibilities and offerings.

The company’s SVP of Sales shared thoughts on the group’s fresh slogan, Together We Are Limitless. Sarah Robertson also mentioned some of the corporate expectations for the month to come.

Business Progression in 2023 and Further Plans

The expert noted that such a motto is not quite typical for the studio, however, the team is enthusiastic about this shift. The new variant underlines the large changes that the company has undergone. Those included the significant expansion of the product offering via advancing existing solutions, as well as mergers and acquisitions.

Thanks to that strategy, several brands were introduced as part of Kambi’s operational structure. These branches complement the manufacturer’s betting technology and add a unique touch as well.

These are such divisions:

• Abios, an eSports firm delivering standalone solutions;
• Shape Games, an organisation specialising in the front end;
• Tzeract, a new studio offering AI-driven automated stake creation.

The progress in 2023 unlocked the next level of excellence and fresh opportunities for the developer. The supplier cemented its footprint in the sports wagering segment despite the niche being rather saturated. As a result, many premium operators initiated strategic deals with Kambi’s team.

The following brands have tight connections with the provider:

• Bally’s;
• LiveScore;
• Svenska Spel.

Ms Robertson considers the proprietary developments' enhanced flexibility and better control the main reasons behind the won contracts. She emphasised that all the listed companies are tier-1 in the target regions so they need only the finest solutions. The vendor’s products are perfect options for supporting the partners' promotion and strategic plans.

The SVP also talked about the further steps of her organisation in 2024. The team will be focused on developing and scaling the Tzeract modular offering, which is great for clients searching for leading and innovative solutions in specific sports. However, Kambi’s comprehensive betting platform will remain the core product to attract global frontrunners.

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