The Kambi global partner network sees tennis as the primary growth market. With a customer base of 1 billion, this kind of sport has immense development opportunities. The company reveals its thoughts in this regard.
Market Analysis
Rafael Nadal, Roger Federer, and other star athletes made tennis one of the most attractive disciplines for sportsbooks. While the «Golden Era» is about to see an end, the industry welcomes new talents like Iga Swiatek and Carlos Alcaraz.
Let us see the evolution of tennis in the gambling industry:
- Since 2006, it has been growing into the biggest beneficiary of live sports APIs. This allows bookmakers to expand their offerings.
- Since 2009, live betting has taken the leading position among gambling activities in terms of revenue. Today, tennis comes up with the largest assortment of instant play markets. These include wagering on the next points scored and the match won.
So bookmakers can expect tennis to stay popular among the audience for many years ahead. During the Kambi Sportsbook Festival, the leading provider of betting services discussed the future of one of the most competitive disciplines.
Market Specificity
Compared to other kinds of sports, tennis has no binding or definitive trends. It demonstrates high volatility, which relies on repeat bets per user. Thus, the average gambler watches and stakes on the changing circumstance of the match. Considering the instability of the tennis market, the instants like game and set winners and match scores become difference makers.
The so-called point betting has covered 10% of Kambi’s revenue. Its overall simplicity does not require much action and creates a reasonable price concept.
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