The Kambi representative Juan Barrachina gave some insights about Latin American gaming and betting markets. He spoke about the necessity for developers and operators to pay attention to this region’s potential.
Mr Barrachina stated that making predictions on sports is currently incredibly popular and profitable in the region. The market is on its way to becoming fully regulated, and a lot is being done to ensure that.
The market is continuing to grow, and the group is set on finding more collaborators in the area who are ambitious and aim for success.
Mr Barrachina also mentioned the current state of events in Brazil, where legitimate betting was expected to happen right before the World Cup. However, due to some factors like the elections, it got a little delayed.
In the opinion of the expert, football is extremely popular in the area, which is influenced by the fact that the country’s national team is one of the main contenders to win the championship. This means that regulated betting might come soon, and while Kambi is unsure when it happens, the company is constantly keeping a close eye on the possibilities to expand in new countries.
The executive voiced expectations that Brazil eventually will become one of the most profitable markets, even though there are other top performers in the area.
Both operators and providers tend to deal with some challenges in the industry, mostly related to adjusting their solutions to the regulations of a particular jurisdiction. Brands have to make a lot of effort to meet all the compliance rules, otherwise, the situation can force them to delay the introduction on the market or completely cancel the appearance.
Following legal norms should be managed with maximum effectiveness, which is why one of Kambi’s main tasks is monitoring all the different compliance regulations from a multitude of markets it works with. Each of them has a set of individual rules.
At some points, the group had to deal with dozens of significant decisions every day. To combat this issue, Kambi has developed a special solution that assists with compliance nuances and can filter all the queries. This saves a lot of time for employees. The system also gives protection to the firm’s partners who can now enter new markets timely.
Thanks to this and other innovations, the executives of Kambi succeeded in establishing partnerships in Colombia that are currently bringing a lot of revenue.
Mr Barrachina considers communication to be the most important thing between all sides. In his opinion, professionals should share their experiences with colleagues and work together towards bringing high-quality offerings to players.
Even though people usually think of football when they hear of the Latin American region, Mr Barrachina is certain that other sports are no less important. In his words, every respectable bookmaker should provide a multitude of opportunities to its clients, which reflect various events.
Apart from football, the Kambi officials want to focus on such sports:
Mr Barrachina also stated that the company will also concentrate on these sports when regulated betting goes live in Brazil, despite the country’s strong preference for football.
In the opinion of Mr Barrachina, localising products on the markets is a significant task that foresees a lot of factors. Some of the important moments to consider are UI and UX, which have to be adjusted to the particular territories and audiences. Because of it, experts have to put a lot of effort into making their solutions suitable for every country’s market.
To optimise certain aspects of work, Kambi has acquired the Shape Games brand. This enterprise provides front-end technological advancements and is going to assist the group in creating an unforgettable and incomparable experience for its customers.
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