Simon Noy, Kambi's SVP Trading, described how using deep network data is becoming the key to maximising profits for sports wagering operators. The expert also shared information on the company’s related strategies.
Interaction Between Bettors and Bookmakers
Since the 2010s, players have been able to withdraw winnings. Nowadays, little has changed in their interaction with gambling platform owners, but there are more points of contact. Operators make a lot of effort to retain customers on their websites. Increasingly, administrators are offering clients the ability to combine bets.
Modern punters can make wagers within one or several:
- tournaments;
- matches;
- leagues;
- sports.
Mr Noy highlighted users' interest in complex products managed by artificial intelligence. He believes this technology’s potential in the betting business is limitless. AI collects and analyses vast amounts of information, making it much easier for operators to create sportsbook development strategies and meet customer needs.
Harnessing the Full Potential of Deep Data
Many owners of gambling projects worldwide focus on mastering the basics of trading and risk management. Wagers placed on interrelated combinations are essential, as players tend to place these types of stakes.
The challenge for bookmakers is expanding the bet builder’s multi-sport options. This is not an easy task to complete on a technical level, so many operators barely meet the required standards.
The following aspects are crucial for providing better products when expanding into new markets:
- data depth and technology;
- experience to correctly interpret the information received.
Without precise knowledge of everything from player preferences and favourite sports to the most effective bonus offers, achieving long-term success is almost impossible. Bookmakers can benefit significantly from a global study of user behaviour. For instance, an operator receiving betting data from Colombia can offer beneficial wagers to experienced players in the US or Europe.
Specifics of a Business Partnership with Kambi
The provider supports a broad network of over 40 operators from 6 continents and offers them the most complete information on user preferences. The developer’s associates benefit from the company’s rich experience and extensive network data. The received knowledge allows managers to offer effective products that meet players' needs.
Many branded solutions, such as the Kambi Bet Builder, are available as separate modules. Entrepreneurs get ready-made optimised tools that eliminate operational problems such as price discrepancies or lack of information. With a large amount of data, bookmakers can maximise profits by effectively presenting ideal products for bettors.
You can buy and rent high-quality wagering software at the Casino Market studio. We will help you choose programs that appeal to your customers and bring a good income.
Feel free to contact us to start a mutually beneficial partnership with a leading gambling aggregator.
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