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Kambi Speaks about the Growing Role of AI in Sports Betting

13 june 2023
Author: James Burton

David Jacquet, SVP of Analytics at Kambi Group, discussed the way in which AI technology determined sports betting. Let us see how innovative solutions will influence market services and data strategies.

Future Innovations

AI in betting: Kambi's opinion

During the Kambi Festival of Sportsbook, Mr Jacquet introduced the recent progress in the online betting market due to AI. New algorithmic trading solutions can optimise the business approach for numerous operators.

The frictions to be revealed in the modern product offerings include:

  • market rates;
  • match results;
  • odds compilation
  • accuracy of forecasts, etc.

The potential changes in sports betting will turn into a new standard. From a technology perspective, the entire industry undergoes a transformation from the 2nd to 3rd generation of sportsbook trading. Mobile, live betting and bet-builder content are now going to be replaced or upgraded through AI tools. Thus, the current sportsbook products and services will rely on the human-assisted machine trading model.

The 2nd generation of trading has been there for a while. This caused a great amount of information to be collected and processed effectively. Operators should be able to detect top players and check their performance in the short and long run. Integrating the collected data into the system may change probabilities due to excessive content. The use of AI tools makes transitioning into a new trading model smooth.

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