David Jacquet, SVP of Analytics at Kambi Group, discussed the way in which AI technology determined sports betting. Let us see how innovative solutions will influence market services and data strategies.
During the Kambi Festival of Sportsbook, Mr Jacquet introduced the recent progress in the online betting market due to AI. New algorithmic trading solutions can optimise the business approach for numerous operators.
The frictions to be revealed in the modern product offerings include:
The potential changes in sports betting will turn into a new standard. From a technology perspective, the entire industry undergoes a transformation from the 2nd to 3rd generation of sportsbook trading. Mobile, live betting and bet-builder content are now going to be replaced or upgraded through AI tools. Thus, the current sportsbook products and services will rely on the human-assisted machine trading model.
The 2nd generation of trading has been there for a while. This caused a great amount of information to be collected and processed effectively. Operators should be able to detect top players and check their performance in the short and long run. Integrating the collected data into the system may change probabilities due to excessive content. The use of AI tools makes transitioning into a new trading model smooth.
Enrich your portfolio with innovative software from Kambi. Contact Casino Market's specialists to buy and install the best products and services to impress your audience.
Have questions or want to order services?
Contact our consultants:
Check the information used to contact us carefully. It is necessary for your safety.
Fraudsters can use contacts that look like ours to scam customers. Therefore, we ask you to enter only the addresses that are indicated on our official website.
Be careful! Our team is not responsible for the activities of persons using similar contact details.