Kambi Group, a forward-thinking supplier of cutting-edge sports betting products, has signed a multi-year, omni-channel agreement with RedCap, a prominent Latin American operator. Initially, the provider will power the partner’s 2 online brands with its advanced sportsbook solution, with ambitious plans to expand into retail channels and additional markets in the future.
This prospective collaboration marks another important milestone in Kambi’s growth strategy and enables the studio to considerably bolster its influence and standing as a leading sportsbook provider in the region.
Details of the New Contract
Under the deal’s terms, RedCap will substitute its existing supplier with Kambi’s high-performance Turnkey Sportsbook, trusted by industry leaders across LatAm and beyond. The solution will be integrated into the operator’s in-house player account management (PAM) platform, enabling a seamless wagering experience.
Kambi’s technology will provide RedCap with advanced features, including:
- innovative AI-powered trading capabilities;
- comprehensive odds coverage of LatAm’s most popular sports;
- an award-winning Bet Builder with live and cash-out functionality.
RedCap’s Betpro and Starplay brands, serving punters in El Salvador and Panama, will be the first to launch Kambi’s proprietary technology across its online sportsbooks.
The omni-channel agreement initially focuses on the digital vertical, with the huge potential to expand into retail and new markets in future phases. Other jurisdictions are already under consideration as part of a broader growth strategy.
The partnership marks a significant step forward in Kambi’s expansion plan across LatAm. The region is becoming a key focus area for sportsbook technology providers due to its increasing number of regulated markets.
Operating under a multi-brand approach led by its flagship Betpro label and leveraging Kambi’s advanced technology and expertise, RedCap is well-positioned to expand its foothold in LatAm and succeed in each market. Powered by the supplier’s sportsbook solution with its in-house technical capabilities, the operator plans to improve its offerings and deliver a more competitive user experience.
Comments from the Deal’s Parties
Werner Becher, Kambi’s CEO, shared his enthusiasm regarding the latest agreement, as it represents another significant milestone in Kambi’s Latin American expansion strategy. By choosing Kambi to replace its current provider, RedCap has demonstrated clear confidence in the studio’s leading technology and ability to support scalable growth. The corporate team is eager to assist the partner in delivering top-tier sports betting experiences to players across the region.
Oscar Henao, RedCap’s CEO, also expressed his excitement concerning the latest deal. This agreement equips the operator with the product and flexibility necessary to compete at the highest level, offering customers a premium betting experience across all channels. Supported by Kambi, the corporation plans to launch in Panama and El Salvador and expand into new markets as part of its multi-brand strategy.
Both companies share a heartfelt passion for delivering exceptional betting experiences, and through this collaboration, they are excited to bring even more value and enjoyment to their customers.
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