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Turnkey Casino VS White Label: The Most Effective Ways to Enter the Market in 2023

Updated 03 january 2023
Online casino, Licensing, Marketing

By 2025, the turnover of the global gambling industry will exceed 100 billion dollars. Now is the best time to establish your business.

Where operators should begin: a comparative analysis of the ways to create an online casino using infographics from Casino Market.

Gambling Platform

The functionality and design of the platform are developed from scratch following your preferences

White Label

A ready-made platform with the ability to integrate your design and a limited set of tools for business scaling

Technical Support and Maintenance

Regular updates of the system and round-the-clock technical support.

It is possible to hire staff to control the internal services of the website

White Label

Regular updates of the system and 24/7 technical support.

Control over the platform’s services is exercised by specialists of the seller company

Gaming Content

A large selection of games from the best providers and the ability to order the development of exclusive content.

You can expand the catalogue of products as you see fit

White Label

Limited choice of content, which is fixed in the agreement with the supplier.

You can change the product range and add games only in agreement with the seller

Payment Services

Financial instruments are connected at the request of the client.

Operators can:

  • use local programs for specific markets;
  • integrate payment services for international transactions;
  • order the connection of cryptocurrency wallets
White Label

Payment services are part of the ready-made platform and cannot be changed at the request of the buyer

Promotion of a Casino Business

Operators are not limited in the ways of advertising their project

White Label

The marketing strategy is clearly defined by the corporate seller


Entrepreneurs can choose between the licences issued by the most prestigious regulators:

  • Alderney;
  • Curacao;
  • Great Britain;
  • Malta, etc.
White Label

Business permits are included in the White Label program.

Casino owners operate under a sublicence of the seller and cannot independently choose the regulator

Speed of Launch

It takes from 2 weeks to several months to develop a project from scratch, depending on the requirements of the customers

White Label

Businessmen can implement a project in a few days since they get access to a turnkey platform with a fixed set of administrative functions and content

Overall Risks

Operators are responsible for all administration tasks, promotion of the platform, and its compliance with legal standards

White Label

The seller company assumes part of the risks, including protection against major financial losses

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James Burton James Burton The Casino Market partner, the owner of the gambling establishments’ network

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