This September, SBC Summit 2025 will welcome around 30,000 visitors to Lisbon for one of the year’s most anticipated international gatherings. Reflecting the increasing importance of regional discussions, a new Latin America Brazil track will be added. This section of the programme will focus on regulatory changes and growth strategies in one of the world’s most vibrant and diverse regions.
Summit’s Agenda
The dedicated track will be part of the Global Markets stage. This section was introduced to highlight key territories worldwide, particularly those experiencing rapid expansion or that deserve more industry attention. The track will take place on Tuesday, 16 September at the Feira Internacional de Lisboa.
The event will include 5 expert-led sessions focused on major topics, such as:
- the companies' growth across Latin American countries;
- Brazil's current situation following the regulation;
- Peru’s new Selective Consumption Tax (ISC) and its effects;
- Mexico’s unclear future and legal uncertainty.
This new focus reflects the growing influence of the LatAm sector within the industry. There was a 126% increase in attendance from Latin America in 2024, which further encouraged organisers to dedicate a complete track to this part of the world. The sessions will give visitors the opportunity to hear directly from business leaders who have helped to shape the regional landscape. These professionals will share the practical steps they have taken, including building strong networks, understanding cultural expectations, and adjusting to local legislation.
Key Discussions
The track’s programme includes the following panels:
The LATAM Leaders: Latin America First — the Home-grown Operators Reinventing the Game
This opening session will bring together respected specialists, who will explain how local businesses are gaining an advantage over global brands by developing tools and services that reflect the culture and expectations of their customers.
The Brazil Leaders Panel: The Bubble That Just Won’t Burst — Looking Back at the Launch of Sports Betting
This session will explore how the country has changed following regulation, and why businesses must now tailor their approaches to suit local trends and needs.
Attendees will listen to the experts from such companies as:
- BetMGM Brazil;
- KTO Group;
- Superbet Brazil.
The professional from Montgomery Sociedade de Advogados will act as moderator.
Peru and the Impact of ISC: All Eyes on the Andes
4 industry leaders will explore what the new tax means for local and regional development, as well as how it might affect future business planning and compliance.
The session will be led by experts from:
- RETABet Group;
- Estelarbet;
- Apuesta Total;
- La Tinka.
Mexico: Reaching Market Maturity, or More to Go?
The discussion will concentrate on the country’s current lack of clarity regarding regulatory changes. Speakers will explore whether this uncertainty has allowed uncontrolled services to grow and how the situation might change depending on the decisions made shortly. They will also reflect on the challenges of operating in a country where the rules remain unclear and subject to delay.
Visitors will listen to the insights of experts from:
- Novibet;
- Betcris;
- PlayUZU;
- AIEJA;
- Codere;
- Winpot.mx.
Casino in Latin America: from Land-Based to Mobile
The professionals will analyse how traditional services are making the shift to digital forms. Panellists will consider how the legal side is adapting and whether providers are ready to meet the needs of a population becoming increasingly mobile-first.
In addition to the Latin American track, the Global Markets stage will also cover topics from Western Europe and North America. These sessions will offer a broader view of industry trends across established regions.
Alongside this, a separate Emerging Markets stage will be launched.
This section will provide updates on developing areas, including:
- Africa;
- Asia;
- Eurasia;
- the Middle East.
The Representative’s Comments
Rasmus Sojmark, the SBC’s CEO, noted that Latin America is not only fast-growing but also highly diverse and intricate. He explained that the region presents unique conditions that cannot be managed with a one-size-fits-all approach. These include adapting to shifting tax rules, navigating various legal structures, and staying abreast of digital changes. Mr Sojmark said that anyone hoping to grow in this space would find the insights provided essential.
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