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Latin America as the Most Attractive Gaming Market

10 october 2022
Author: James Burton
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Just a few years ago, the entertainment industry in this region was limited to Mexico and Colombia. However, gambling legislation in many countries has changed today.

A large number of Latin American states have become open to launching gaming projects. This process was also influenced by the rapid development of internet technologies, mobile solutions, and cryptocurrencies.

Gambling in Latin America: general info

Casino Market experts will familiarise you with the benefits of running an entertainment business in Latin America.

Promising Countries

Entrepreneurs from all over the world consider the region as the main market or the optimal variant for scaling up projects. They launch new start-ups and also buy well-known, popular brands to make it easier to work with potential customers.

Colombia is considered the most promising country in the region. Gambling activities have been legalised here since 2016. Other markets are developing more slowly. However, they also provide operators with many opportunities for productive work and decent profits.

The main secret of online projects' success in Chile, Uruguay, Peru, Colombia, and other countries is the popularity of smart gadgets. The convenient mobile format has become the favourite one for most gamers.

The Advantages of the Brazilian Industry

Brazil is another prospective market. Even though gambling has not yet been legalised, hundreds of international projects work here without hindrance. The presence of an offshore licence allows an entrepreneur to provide their services throughout the country without violating the law.

The Brazilian market has the following advantages:

  • the population is over 200 million residents;
  • 73% of citizens are active users of mobile devices;
  • the government is ready to meet the needs of administrators and legalise the entertainment business.

The most popular gambling format in this market is sports betting. Football is considered not only a popular game here but also part of the traditional culture. Therefore, lots of Brazilians follow local and international bets with great excitement and make big wagers. Bookmakers receive impressive revenues in this country.

The Features of Entering the Market

Experts argue that operators planning to start working in this region should plan their activities carefully and be ready to attract an audience quickly. The trial and error method is not suitable for Latin America.

The level of competition in this area is very high. Therefore, an entrepreneur should gain the trust of potential customers fast and offer them only demanded products.

To launch a successful project in this market, an operator has to pay attention to the following nuances:

  1. Focus on cryptocurrencies. Digital tokens have gained unprecedented popularity throughout the region. Bitcoin projects bring good returns to operators and allow players to remain anonymous. The inclusion of popular cryptocurrencies in the list of payment methods is one of the main conditions for launching a profitable project.
  2. Several language versions. To reach the widest possible audience from several countries, it is necessary to develop a multilingual portal. The presence of a Spanish-language menu is a must. It is also crucial to add a Portuguese interface to a site. The availability of English will also be an additional advantage of your gaming portal.

The Main Things about the Benefits of the Latin American Region

Gaming business in Latin America: key benefits

Work in Brazil, Colombia, and other promising countries can bring operators good profits if business processes are properly organised.

Latin America’s market has the following solid points:

  • large population;
  • the popularity of cryptocurrencies;
  • the demand for mobile solutions;
  • loyal legislation, and others.

If you want to learn more about the strengths of the Latin American region and start your project here, please contact Casino Market managers.

The experts will provide up-to-date information and familiarise you with the terms of cooperation. The studio is a partner of leading gaming content providers. So, recognition and demand for your new project will be guaranteed.

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