L&W has partnered with PENN Entertainment to please Michigan (MI) players with real-dealer tables under Hollywood Casino at Greektown's brand. The bespoke content will be broadcast in the state via the operator’s iGaming platform.
Details of the Partnership
The deal is a debut step for the parties in the following aspects:
- L&W — designing customised tables leveraging a casino brand in MI;
- PENN — launching online gambling titles utilising a label of the local facility.
The pool of games to be broadcast includes live blackjack and baccarat. The latter is a new real-dealer version of the famous product created by the operator’s in-house studio, PGS.
Additionally, PENN has connected Light & Wonder’s top-notch casino content to its US digital project and theScore Bet in Canada’s Ontario.
Comments of the Companies' Experts
Dana Jackel, L&W's high-ranking representative, expressed excitement about the recent debut launch. She believes combining the partner’s brand and the proprietary premium options will create an unparalleled gambling experience for Michigan citizens. The specialist is confident that the operator’s audience will like the live casino games delivered. Ms Jackel also hinted at the upcoming partnerships beyond the state.
PENN’s official Jason Birney also voiced positive feedback about the latest collaboration. He is convinced that integrating L&W's amusement titles improves the proprietary iGaming offering in Michigan. The expert also mentioned an omnichannel touchpoint between the corporation’s ground casino and internet project as a positive result of cooperation.
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