Grand View Research predicts that by 2030, the global casino sector will exceed $187.39 billion with an average annual growth rate of at least 11%. However, given the rapid expansion, many operators are abandoning global strategies and betting on strengthening their positions in regional industries.
Casino Market experts have prepared several recommendations for implementing localised approaches in operators' business models. From us, you can learn more about the latest trends in the entertainment niche and order the creation of a turnkey project.
Practical Application of a Regional Approach
Successful iGaming localisation strategies show that the global growth does not always require a monolithic view. As market trends and customer requirements change, companies are increasingly moving from centralised control to a distributed structure where regional teams can make fundamental decisions.
This model turns an enterprise into a network of local units. Each of them is adapted to the specifics of a particular jurisdiction.
At the same time, entrepreneurs focus on supporting partner brands and optimising their platforms. This determines the successful launch and development of products, taking into account regional norms and the specifics of the audience.
Scalable Support and Personalisation
For effective local deployment, the Casino Market studio recommends paying attention to adaptive software, on the basis of which casino owners can create unique iGaming solutions.
An excellent option is a branded constructor program. A flexible modular service makes it possible to scale business projects. All components are interchangeable and can be used autonomously. This allows operators to create complex ecosystems from scratch or implement individual lines of code to extend already existing digital resources.
Another excellent example of casino products’ personalisation is the recent release of Razor Returns bet365 from Push Gaming. The studio presented a branded version of the iconic slot, adding the corporate colours and logo of its partner bet365 to the design.
At the same time, the main mechanics and bonus functionality remained unchanged, which helped to keep a wide and loyal audience.
Focus on Artificial Intelligence
Even at the current level of development, the technology allows entrepreneurs to optimise most administrative processes.
Advanced AI assistants successfully cope with the following tasks:
- personalisation of casino offers based on deep behavioural analytics;
- provision of qualified customer support;
- detection and prediction of fraudulent activities;
- promotion of responsible gambling principles.
In the near future, the range of methods for using AI algorithms will expand even more. For example, the largest IT giants are actively improving the technology for writing program code and increasing the overall productivity of various business verticals.
The Main Things about Localisation as a Global iGaming Trend
The betting industry is moving forward at an amazing pace. At the same time, there is a shift from international deployment to strengthening regional positions and offering personalised experiences for specific markets.
Operators seeking long-term success are advised to focus on preparing more narrow strategies instead of global expansion.
Tools and services that improve the convenience, security, and efficiency of casino platforms’ scaling include:
- modular software that allows entrepreneurs to create unique, complex systems from interchangeable components;
- AI assistants and machine learning protocols for deep analytics and automation of typical work processes;
- shifting the focus from attracting new customers to retaining existing players (it will help operators improve retention rates and get a stable profit).
For more information on optimising gambling projects, you can turn to the Casino Market studio.
Our specialists offer a wide range of effective solutions for deployment from scratch and scaling already existing platforms:
- flexible open-source scripts;
- mobile portals;
- bookmaker franchises;
- poker rooms;
- lottery products, and much more.
Have questions or want to order services?
Contact our consultants:
- e-mail: manager@casino-market.com
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