Merkur decided to continue the cooperation with Gaming Innovation Group to extend access to the GIG Comply solution. This way, the German operator helps gambling companies monitor marketing content integrated into their corporate campaigns.
Key Highlights
While the digital entertainment segment is progressing and maturing, compliance is a primary factor of success. So operators can win over the audience by delivering trustworthy content. Merkur is determined to help them protect their products and services from potential risks.
The GIG Comply was developed as an automated marketing compliance instrument that controls web data. It relies on the rules engine that examines affiliates' programs integrated into the advertising strategies of gambling companies.
Let us see the details checked by the tool:
- web-links;
- code red words;
- regulations across various jurisdictions.
Business expansion becomes easier through the GIG’s support. Merkur has already benefited from the extensive knowledge that makes online protection processes easier and sets the right priorities for the company.
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