Last year was fantastic for the Wazdan gambling provider. The company continues to build on those achievements and sets new heights to conquer.
The corporation’s CEO described the most remarkable performance results in 2023. Michal Imiolek also discussed the main industry trends and shared the studio’s plans for the months to come.
Key Accomplishments of the Developer
The spokesperson said that last year was great and fruitful in many aspects. The enterprise has further strengthened its position as a supplier of top-notch solutions for the gaming segment.
In 2023, the manufacturer managed to:
- launch 50+ fresh slots;
- increase bets on content by 100%;
- deliver games to 450+ casinos worldwide;
- offer € 4 million in prize pools via network promos, etc.
Partners and clients also benefited a lot from the organisation’s growth. For instance, players got an even more engaging environment while operators were able to improve their KPI metrics thanks to the company’s products.
Among the provider’s biggest accomplishments was the spreading popularity of the Coins slot series. This amazing result underlined the supplier’s willingness and ability to satisfy dynamic player demands and deliver immersive gambling experiences.
In terms of industry conferences, the developer has visited 8 events in several countries. There, the team communicated with new and existing customers while demonstrating its cutting-edge services and software. Mr Imiolek anticipates participating in many more international expos in 2024.
The CEO voiced confidence in the enterprise’s abilities and strategies. He underlined it was never about relying on luck as all the stakes were put on meticulous planning and execution. For instance, the company’s experts predicted the rise of networks to be a strong tendency and that proved to be true. Such an approach allows the corporation to stand out from the competition and ensure sustainable growth.
Mr Imiolek is sure the absence of unexpectable achievements highlights the management’s proactive business strategy. Planning, innovations and top quality are the 3 core values of the supplier.
Industry Trends: Overestimated and True Ones
The spokesman declared that some of the tendencies that must have been revolutionising the entire amusement segment did not meet the expectations.
In the CEO’s opinion, these are 2 mainstreams:
- VR. The specialist said the impact of the technology was not that massive. He assumed the limited influence may be correlated to the issues with accessibility as virtual reality options are not widespread.
- Cryptocurrency. The interest in digital money surged rapidly but it did not live up to all the expectations. There are some opinions in the sphere regarding the possible cease of a growing trajectory for this niche.
Even though the results are not as satisfying as some industry representatives want them to be, both sectors continue to develop at a different pace. Also, Mr Imiolek listed several trends that are showing great results and have large potential.
Among them are:
- Social games. Many brands acknowledge the importance of such content but still do not embrace its full possibilities. However, free-to-play entertainment may turn into a vital part of slot creation, distribution and overall evolution in the coming years.
- AI. This technology already demonstrated its impressive openings in 2023. Soon, it will bring new benefits. Companies must consider tech peculiarities and regulations when deciding how to use the innovation. In 2024, more African and Latin American countries may legalise gambling, so this can be a pivotal year.
- Accessibility. Although the mobile-first approach has been widespread recently, the segment might need to go further to ensure sustainable growth in the digital gaming sphere. Wazdan has already positioned itself ahead of the trend with the Extremely Light concept.
The CEO is confident these areas can become vital for the entire amusement industry. His corporation will proceed to develop within the niches and employ new tools to deliver advanced products for clients and allies.
Expectations and Plans of the Provider
Mr Imiolek said there would not be slowing-downs in the enterprise’s growth processes. The specialist announced lots of slot releases, visits to gaming conferences and award nominations later this year.
Recently, the provider has gone through a rebranding procedure. That generated more opportunities even though the business move also created some challenges, which the CEO is confident his studio will overcome soon. Despite the changes, the developer is set to continue providing exceptional solutions as it was before the corporate makeover.
In terms of Network Promotions, Mr Imiolek shared several thoughts:
- accomplishments and an achieved scale in 2023 were just the beginning;
- partners can anticipate fresh marketing tools and other up-to-date solutions;
- the organisation plans to double the prize pool to a whopping € 8 million in 2024;
- a big portion of announcements will be voiced at the upcoming industry exhibitions.
The expert encouraged everyone to stay tuned to the company’s news and visit gaming events to learn more details beforehand.
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