The mobile gambling market is a promising and rapidly growing area of the iGaming industry. The Casino Market team has prepared a detailed step-by-step plan for launching a mobile casino with minimal risks.
Look for details in the infographics.
The Analysis of the Gambling Market in 2024
Statistics and key indicators of the mobile casino industry are as follows:
80% of the overall online traffic comes from the mobile audiencethe average frequency of using gaming sites in Europe is every 2.5 daysthe audience of European mobile casinos is 16.5 million usersthe average annual indicator of gamblers' activity is 31.6 million bets
The Types of Mobile Casinos
To work with mobile traffic, you can use two types of gambling platforms:
a cross-platform website with the opportunity to launch games in browsersa downloadable application for installation on a user's device
The Characteristics of a High-Quality Mobile Casino
When choosing a gaming portal, users are guided by the following criteria:
the availability of a gambling licencethe support for the most popular mobile platforms and operating systemsthe variability of the bonus program
The Stages of Creating a Mobile Casino Ecosystem
It is important to know: most often, gambling operators adapt existing gaming sites for a mobile audience. This procedure is much faster and easier than the creation of a downloadable application from scratch.
To launch a mobile gaming project, you should perform such steps:
The Purchase of a Licence
Here are top jurisdictions for legalising casino businesses in 2023:
CuracaoMaltaAlderneythe UK
The Development of a Gaming Platform
The mobile casino ecosystem should include such components:
administrative software and business management toolspayment modules with a guarantee of financial securitycontent management and user reaction monitoring systemsbonuses, loyalty programs, and risk control tools
The Connection of Casino Content
The most popular mobile real money games in 2023 are as follows:
sports bettingfree and instant gamesslots with 3D and VR elementsbroadcasts with live dealers
The Integration of Financial Modules
Consider the characteristics of high-quality payment software:
high speed of transactionsloyal commissions with flexible limitssecurity guarantees for personal and financial informationthe availability of services for specific GEOs
User Interface Design
Here are the signs of a high-quality mobile casino design:
simple navigation adapted for touch controlfast loading of all graphic and video componentsautomatic saving of the given settingssimplified re-access to a platform’s functionality
The Implementation of a Loyalty Program
Bonuses used for desktop gambling sites are suitable for mobile casinos too:
tournaments with variable prize poolsin-game bonuseswelcome paymentsreferral programs
The Promotion of a Project
To advertise a mobile iGaming platform, you can use the following tools:
affiliate servicespersonal mailingadvertising in social networksSEO promotion
The Benefits of Opening a Mobile Casino
The launch of a project in the mobile gambling niche gives an operator such advantages:
high level of audience loyaltymaximum market coverageaccess to advanced developments from top providersrapid growth of a gaming brand’s reputation and image
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Check the information used to contact us carefully. It is necessary for your safety.
Fraudsters can use contacts that look like ours to scam customers. Therefore, we ask you to enter only the addresses that are indicated on our official website.
Be careful! Our team is not responsible for the activities of persons using similar contact details.