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New Jersey’s iGaming Market Analysis

29 march 2020
Online casino
Author: James Burton
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Casino Market analysts have prepared a detailed summary of the online casino environment in New Jersey for you. The targets of the evaluation were the suppliers’ share as well as the division of the most prominent games in comparison to the more experienced iGaming surroundings in the United Kingdom.

The Background of the Current Situation

New Jersey’s iGaming market analysis

The NJ government opened the local online gambling market in November 2013. After that, numerous regulated internet casinos started offering their services, including some world’s beloved international brands. The rivalry for the land-based operators has immediately increased and became much more severe.

The local inhabitants now have an opportunity to access over 20 regulated internet gambling establishments in New Jersey. However, more than 80% of the profit is controlled by the top 3 operators – Golden Nugget, Borgata, and Resorts Digital.

Due to the relatively young age of the NJ market, the local gaming providers are different from some of the more competent markets of Sweden, the United Kingdom, or Italy. At the same time, new manufacturers don’t stop appearing in New Jersey, allowing the players to have access to a broader selection of entertainment possibilities on the mentioned platforms.

Most Popular NJ Gaming Providers

As soon as the gambling market in New Jersey became supervised, SG Digital and IGT were the first major content suppliers to the new online casinos. Currently, a massive number of operators resort to NetEnt if they want to buy casino games that don’t stop being manufactured at a fast pace.

Surprisingly, the tycoons of game development that the US land-based players have used to working with (Konami and High 5 Games) are experiencing fierce rivalry from much smaller yet not less productive manufacturers Inspired Gaming as well as Lightning Box Games.

The local studios also occupy a fair part of the market with such a powerful representative as GVC’s Win Studios/Party Gaming.

Content Comparison in the UK and NJ

Even though NetEnt is the most demanded provider in New Jersey’s gambling environment with its top game Starburst holding the leading positions in the European gaming websites, the last months were much more successful for IGT and SG Digital. However, the next few spots are firmly occupied by NetEnt.

Difference between Operators’ Content in the UK and NJ

Because of the restricted local regulations and limited audience, the selection of gaming content is still much smaller than in the mature European markets. You quickly notice the difference if you have tried internet casinos both in the UK and in NJ. With this in mind, Casino Market experts have prepared a detailed overview of the most popular platforms in NJ with their equivalents in the United Kingdom.


The crucial difference for this company in NJ is the unavailability of its major manufacturers in the UK – Microgaming, Play’n Go, Red Tiger, Blueprint. Since New Jersey’s environment doesn’t have access to these manufacturers, Unibet relies mainly on NetEnt and SG Digital.


The situation is similar with the PokerStars entertaining content. Currently, a huge tycoon has only 3 software providers on the NJ market – SG Digital, IGT, and NetEnt. It is all due to the absence of other suppliers that PokerStars tend to cooperate with. The company representatives claim that this is going to transform in the upcoming weeks.


Surprisingly, one of the leading world’s operators is comparatively new to the NJ gambling environment. As a result, its key supplier in the UK – Playtech – isn’t accessible in the local market, so the company has to resort to IGT, SG Digital, and NetEnt.

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