In 2022, the iGB Affiliate London exhibit received a nearly 90% satisfactory rate, which is 30% more than any average market result.
Based on the independent research from Explori, it was found that 90% of visitors plan to visit the event again. Moreover, the significance of the exhibition was estimated at 86%. This result is much higher than the average market of 59%.
Summing up all the results, the exhibition by a net promoter score was rated +51. This score shows the likelihood that participants recommend the event to their colleagues.
Naomi Barton, who is in charge of the iGB brand, notes that such a rise is preceded by the success of iGB Live! 2021, which was also popular among the viewers.
She also adds that their RAI Amsterdam event, in the fall, received many positive outcomes, and the success was reinforced by the fact that their gaming company was one of the first to resume after the pandemic.
The brand director expresses gratitude for achieving +51, as many live events get negative NPS results. She adds that the loyal customers of the company come directly through such exhibitions.
Naomi Barton clarifies that their team is not going to stop there, and they will maintain and improve their results on iGB Live! 2022 in Amsterdam.
After all, the results in London indicate the attractiveness of the brand to people in almost 90 countries. Furthermore, 8 out of 10 event participants have a direct influence on the decision-making process.
For the organisers and marketers of the upcoming event is the task not only to improve amazing results but also:
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