New Zealand’s Department of Internal Affairs (DIA) has called on global companies to register their interest in entering the country’s digital casino market. The local authorities are currently getting prepared for the launch of an iGaming regulatory framework.
The government is working to shape an effective and transparent legal model for digital entertainment. The new set of rules is scheduled to be introduced and integrated in early 2026.
Details of the Unfolding Initiative
Trina Lowry from the DIA is responsible for Online Gambling Implementation measures. The Program Director's goal for now is to attract future operators so that their experiences and expectations can be considered when finalising the regulation.
Industry representatives can register their interest on the Department’s official website. It is the 1st and most crucial step for companies wishing to enter the new legal sector.
Ms Lowry’s team is committed to creating a clear and effective supervision system. To achieve this goal, they need to engage with future market participants and learn what informational specifics and structure will be most useful to them.
The 1st iGaming legalisation proposal was presented by the government in July 2024.
The initiative provided for the following:
- issuance of up to 15 licences through a competitive procedure;
- high level of compliance with the principles of responsible and safe activities;
- mandatory operator adherence to regulatory standards and user protection requirements.
Current Market Situation
As of now, internet gambling is prohibited in the state. Nevertheless, residents of the country actively use the services of offshore platforms.
According to the DIA, the legalisation of the vertical will:
- strengthen consumer protection;
- minimise the risks that are related to real-money games;
- establish oversight of activities and eliminate the influence of unscrupulous operators.
Several well-known international brands have shown interest in the new market:
- 888;
- Bet365;
- Betway.
Vicki Scott, the DIA’s Gambling Regulatory System Director, emphasised that the department is responsible for both creating and implementing the supervision framework. She expects the final adoption of the legislation in early 2026.
According to the draft, no more than 15 certified operators will be permitted to work in the country. Applications will be openly reviewed as part of a competitive procedure. The authority is ready to begin overseeing the online sector immediately after the law comes into force.
Player Protection and Financial Measures
The DIA’s initiative is part of a broader strategy to reduce gaming harm, for which the state has earmarked NZ$81 million (approximately US$48 million). Matt Doocey, the country’s Minister for Mental Health, confirmed that the money would be used to develop and support programs for the prevention and treatment of ludomania.
Problem Gambling Levy Regulations have been updated to fund this niche and apply to:
- TAB;
- Lotto NZ;
- halls with slots;
- land-based casinos;
- licensed iGaming brands.
Ms Lowry said proper oversight would significantly help limit the opportunities for criminal activity, which is currently impossible due to the prevalence of unlicensed offshore platforms. She emphasised that creating a transparent and legal market is the most effective way to protect citizens, minimise gambling-related risks, and significantly reduce the incidence of fraud.
Gaming Advertising
The present regulation, passed in 2023, strictly prohibits any promotion of industry products and services on the Internet. If the DIA’s initiative is adopted in its current version, licensed brands will have the right to advertise their platforms legally. This decision will help players easily distinguish between official and shady offers.
The Department’s members are committed to ensuring maximum transparency at every stage of implementing the new regulatory program.
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