On June 15−16, 2022, in Lima, the developer of innovative gambling content Novomatic performed at Peru Gaming Show. The company presented new automates and a team of specialists who will operate in Latin America.
What Could Participants See?
The brand’s main task for the exhibition was the presentation of innovative products. Also, the organisation has created convenient conditions for visitors to meet experts from different Latin American states at the booth.
DIAMOND X 2.32 became Novomatic’s star product and was first unveiled outside the European region.
The novelty surprises with its high-tech characteristics:
- 32'' Full HD screens;
- 15.6'' TouchDeck;
- 2 XL launch buttons.
At the event, the company also presented the 3rd edition of NOVO LINE CASH CONNECTION with the Linked Progressive mix, which contains an incredible list of entertainment.
Participants of the exhibition in Lima had the opportunity to observe another unique offer of the brand, namely FUNMASTER 2.27 with IMPERA LINK consisting of 30 interconnected games.
To all the explosive propositions, the developer also added its PANTHERA cabinets:
- Curve 1.43;
- the 2.27 version.
Main Effort Direction
The provider’s team noted that due to the impact of the pandemic, they expected to contact mainly representatives of the Peruvian gambling industry.
Specialists were ready to accept distributors from different regions of the continent and worked to provide customers with specific solutions that would be useful to the market over time.
Was Greentube Presented?
Greentube Interactive was not presented at the exhibition stand in Peru. However, the company has an incredible desire to perform in the area.
The brand already has experience operating in different regions of Latin America, such as:
Max Bauer, the representative of the organisation, says that the company is waiting for the market regulation to be set to start legal work in the online gambling sector.
Land-Based or Online Entertainment?
In 2021, many of the company’s customers continued to invest in terrestrial amusements, updating their gaming offerings. However, the brand notes that due to the impact of the pandemic, an explosion of the online segment was inevitable.
Novomatic has a clear idea of what its products should be now. The developer is set to provide the right cabinets for operators to return their players. Distributors are already seeing a trend of users coming back to the gaming halls.
Now, people are waiting for offers of entertainment that are new and exciting. The company has taken all measures to meet these requirements.
New Directions
Regulatory authorities from various states in Latin America are continuing to work on opening up a broad gambling market. Novomatic strongly welcomes the expansion of local regulatory measures to ensure the stable development of the industry.
Representatives of the company noted that they consider entry to any region if it has regulations with fair conditions for all market participants. The developer is overseeing regulatory efforts in Ecuador and Brazil. The brand will be able to offer its products very quickly through a business network in neighbouring states.
Novomatic also plans to participate in a major industry meeting — at G2E in October in Las Vegas. This exhibition is invaluable for Latin American markets.
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