Novomatic, a leading provider of gambling content and platform technologies, summarised its participation in this year’s ICE Barcelona, one of the largest industry events. The company’s demonstration zone occupied 4,500 sq m.
Impressive Scale of the Expo Area
The show’s organisers noted that the January edition was extremely successful, cementing its status as Europe’s central gaming hub.
Essential highlights of the 2026 iteration:
- 600+ exhibitors in the main program;
- 65,000+ registered visitors over 3 days;
- active participants from 186 countries;
- 300+ representatives of regulatory bodies;
- 200+ expert speakers with valuable insights.
The corporation’s booth was designed as a unified innovation ecosystem with specialised areas for various divisions and associates.
The following companies were involved in the expo:
- APEX;
- Ainsworth;
- Löwen Entertainment;
- Novomatic’s Spanish, British, and Italian branches.
A separate space was constructed to showcase niche solutions for the Latin American market. This approach clearly underscored the group’s firm stance across 130+ regulated jurisdictions.
The provider’s stand combined technological demonstrations with elements of its signature hospitality.
In addition to the latest equipment and software products, visitors were treated to:
- traditional Austrian dishes;
- a fun Fiesta Spirit picture zone;
- drinks and snacks at the AdmiralBet bar;
- darts rounds with professional player Max Hopp.
Presentation of Novomatic’s Solutions
At ICE Barcelona, the developer prepared several portfolio-focused sections that reflect the current priorities of brick-and-mortar casino operators.
Premium Slot Terminals
The offline segment featured both renowned and new models for regulated markets:
- V.I.P. X Galaxy 2.65;
- DIAMOND X Quattro 1.55J;
- V.I.P. X Galaxy Lounge 2.65.
All hardware units are equipped with modern screens, convenient touch panels, and next-generation audio systems. Machine configuration is designed with an emphasis on stable performance and a rich gambling experience.
Popular game packages provided additional interest and engagement on the expo floors. Alongside these suites, the studio placed its innovative jackpot-powered products.
Progressive Features
Fresh inclusions to the signature XTENSION WORLD entertainment realm were a fundamental part of the exhibition.
Several major updates in the accumulative pool niche were unveiled at the show:
- VISION LINK — a new narrative aimed at increasing amusement session lengths;
- XTENSION LINK Volume 5 — an expansion for 1 of the most popular franchises;
- IMPERA PROLINK 2 — a solution with an enriched set of progressive features.
Novo Line Back End
The central highlight of this stand section was the demonstration of RISING TREASURES II. The novelty seamlessly complemented the brand’s renowned product collection with fresh designs and bonus layers.
The presentation was supported by scalable content mixes with flexible settings tailored to specific market requirements. GAMINATOR X5 and Impera Line HD Edition 10 generated the greatest interest from attendees.
Novo Unity Pro System
The platform once again confirmed its status as one of the group’s leading solutions for serving e-tables.
The product supports the following titles:
- Sic Bo;
- roulette;
- baccarat;
- blackjack.
This EGT back end boasts a module-based core that allows for flexible configuration, optimised seating, and expanded betting functionality tailored to audience preferences.
NOVOVISION CMS
The management system, demonstrated as a universal tool for controlling the gambling floor’s infrastructure, attracted particular attention from the show’s guests.
Its key features include:
- live analytics;
- a conveniently scalable basis;
- all-round, hall-wide integration of processes.
Supplier’s Achievements at ICE 2026
The exhibition concluded with the European Casino Awards, where the provider received 4 prestigious titles:
- Best ETG Product — Novo Unity Pro;
- Sustainability Initiative — PV System;
- Best CMS/Software Product — NOVOVISION;
- Best Slot Machine — DIAMOND X Quattro 1.55J.
Additionally, Johann Graf's 45-year dedicated work was recognised with ICE’s Landmark Award. The Executive Board’s Member, Stefan Krenn, took on the accolade on the part of Novomatic’s founder.
Comments on the Show Performance
Mr Krenn noted that this year’s expo became a defining point for the company. This worldwide recognition underscores the soundness of its strategy and technological potential. Award-winning titles demonstrate the breadth of diligent work across all divisions on the group’s offering and confirm the trust of international clients and partners.
The corporation’s VP of Global Sales & Product Management highlighted the importance of close relations with niche brands and analysing their feedback. In Thomas Schmalzer's opinion, such ties enable the development of cutting-edge hits that enhance operations and user enjoyment. He looks forward to presenting further tech innovations at ICE’s 2027 edition and other renowned events.
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