Due to the COVID-19 pandemic, internet gambling has become more prominent than ever. However, operators have to deal with some challenges, including presenting high-quality content and figuring out how to make it appealing to the audience.
Slotegrator has published an analysis of all the recent tendencies of the industry.
General Trends
The company's expert Maria Baranova evaluated the latest changes in the sector, predicted new ones and a general situation that the sphere will find itself in 2023.
The online gambling field is rapidly developing:
- At the end of 2021, its overall value grew by 65% (compared to 2019) and stood at 93 billion USD.
- A prediction that many experts share is that by 2025, the segment will be worth a whopping 113.12 billion USD.
The sports wagering sector was valued at 72 billion USD at the end of last year, and can potentially rise to 140 billion USD in 2028. All the forecasts imply the industry's future is very promising, and the expert has also highlighted some points for specific subdivisions of the field.
Live Dealer Content
The major trends observed here are:
- customisable aspects of the games;
- modern hardware technologies.
An ability to adapt gambling products to the operator's liking leads to the improvement of their standing with players. The branding of tables is an important part of bringing the clients' attention to it and enhancing their experience. One aspect that always does right with players is product customisation inspired by well-known TV series and games.
The connection of modern technologies is a crucial part of developing gambling sensations. For instance, VR establishments are already a well-known tendency in the casino world. With optimised development, this niche will become more available to the general public, not only high-rollers.
RNG Entertainment
In this part of the business, experts have noted such tendencies:
- the rise of smaller suppliers;
- special in-game features;
- diverse content offerings.
Slots and table amusement have been historically popular in multiple regions of the world. To reach success, operators should collaborate not only with big gambling companies but also with rising ones. These brands may bring something new and revolutionary to the market.
There is always a general response to games that include unique features and mechanics. For instance, it can be bonus sections or special additions designed to gamble for rewards. Incorporating these into the product enhances the punters' loyalty and retention.
Amusement titles need to vary and present a multitude of themes to attract gamblers who have different preferences and interests. The assortment should ideally include both vintage classics and exclusive solutions. As for betting, a tendency to wager on smaller events in sports matches is dominating the segment.
Comments of the Expert
Maria Baranova considers young gambling enterprises to be the future of the business, as, in her opinion, they are the ones that generate all the innovative ideas.
The newly appearing companies usually concentrate on increasing players':
- loyalty;
- involvement;
- participation duration.
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