Online Casino Market Transformation: Industry Outlook and Trends

26 april 2022
Online casino
Author: James Burton
Source:
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The gambling market transforms on an ongoing basis and leads the way for the entire IT industry. The regular jump in business growth took place in 2020. With the outbreak of the global pandemic, the iGaming industry not only maintained its position but also outrun the sports betting market in terms of income.

For instance, the turnover of the gambling sector increased by 3% in March 2020 alone. According to Gambling Craft, the positive dynamics will continue for the next few years. By 2025, experts expect an increase in the industry by another 33%.

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Features of Industry Regulation Today

With the increase in market turnover, many countries have decided to modernise their gaming business management systems. Innovations affected both local operators and international format enterprises.

The most significant innovations are:

  1. Strengthening the rules for promoting gambling services. The Spanish National Gaming Commission has banned casino advertising on media networks during the daytime, limiting broadcasts from 1:00 to 5:00 am.
  2. Blocking illegal traffic. Since the summer of 2021, Curacao gaming licence holders will not be able to work with audiences from countries where gambling is prohibited. Users from Syria, Iran, and other states will be automatically blocked.
  3. Deposit restrictions. To combat addiction, several European countries have introduced fixed daily and monthly rates per person. In Finland and Belgium, the punter can spend no more than 500 euros per day. In Britain, the daily play limit is 50 euros.
  4. Gaming without credits. The UK has banned gambling operators from accepting bets made with credit cards.
  5. Session time limit. The Swedish regulator has lowered the daily betting limit and imposed restrictions on the total time spent on gaming sites. The innovations protect gamblers from addiction and will be valid until the end of the global quarantine.

Casino Business and Cryptocurrency

Bitcoin-casino: trends and prospects

Bitcoin has been breaking all records since the beginning of last year. The price of the coin rose by 61% and reached 55 thousand dollars per BTC.

Experts have identified several reasons for the rise in the price of digital currency:

  1. Halving. In the spring of 2020, the reward for a closed Blockchain cell was reduced. The block price dropped to 6.25 BTC.
  2. Limited emission. The number of Bitcoins is fixed, so the digital currency is protected from inflation. The maximum number of coins is 21 million.
  3. Available calculations. Since 2021, tools for cryptocurrency transactions have been added to the international PayPal system. Alfred Kelly, CEO of Visa Corporation, also announced support for Bitcoin payments.
  4. External investments. Significant representatives of commerce became interested in digital assets. Tesla has made a record investment in Bitcoin with a one-time purchase of coins worth $1.5 billion.

According to H2 Gambling Capital by 2025 every second gaming platform in the world will accept cryptocurrency payments.

Benefits of running a Bitcoin casino

Сonfidentiality

To place a bet and withdraw funds, players only need a wallet number. Personal data is not specified

Safety

A cryptocurrency transaction cannot be tracked, interrupted, or cancelled

International traffic

Having decided to open an online casino with cryptocurrency support, the operator can work with the audience without reference to geolocation and receive traffic from anywhere in the world

Operation speed

Transfers are made instantly regardless of the amount of the transaction or the frequency of requests

Minimum bid limits

Supporting Bitcoin wallets are good ways to attract users with minimal gaming experience. Gamblers can bet from $ 0.001

Large-Scale Promotion of Mobile Gambling

H2 Gambling Capital experts estimate that over 50.8% of the gaming industry's revenue in 2021 was generated by mobile users. The trend continues and by 2025 the volume of mobile gambling will exceed 58.2%.

A new market transformation is planned this year: gaming software developers plan to complement mobile usability with VR and artificial intelligence technologies.

The rapid growth of the industry has led to a phenomenon such as Mobile First. That is, the mobile casino software is first created, and then the software is adapted for the desktop audience.

Gambling is Getting Smarter: Mass Introduction of AI Technologies

One of the brightest trends of 2021 is the introduction of two technologies in casino software:

  1. Artificial intelligence (AI). An interactive program code capable of analysing and performing tasks at the level of the human brain.
  2. Machine learning (ML). In addition to AI, which provides self-correction of computational loads during the task.

The use of artificial intelligence and machine learning technologies gives gaming platform owners the following prospects and opportunities:

  • introduction of adaptive chatbots capable of performing typical tasks and solving more complex user issues;
  • conducting an in-depth analysis of player activity;
  • improving game processes;
  • strengthening the norms of control over the actions of clients;
  • improving the efficiency and quality of fraud protection;
  • adapting the system to the individual needs of each client.

Gambling in Augmented Reality

VR-casino: virtual reality games

The largest investors in the VR and AR industries are China and the United States. According to eMarketer, more than 52.1 million people used virtual reality technology in the US in 2020 alone.

The biggest participants in the virtual market:

  • Google;
  • Microsoft;
  • Samsung;
  • Sony;
  • Oculus.

More than 43% of the capacity of the VR industry comes from the gaming sector. Furthermore, there is a trend to combine virtual reality technologies with the mobile market.

One of the main impetus for the development of the industry was the reduction in the cost of equipment for end-users. In 2017, the average price of a headset was $600.

Today, there are several budget models on sale, for example:

  • a new gaming kit from Oculus Go will cost $ 199;
  • access to the virtual world through Google's Daydream smartphone app costs just $50.

The Main Things about the Optimisation and Prospects of the Gambling Market

Starting a casino business by taking into account the promising trends of the industry is a perfect way to increase brand awareness and get loyal feedback.

The most interesting gambling trends nowadays are:

  • Market mobilisation. The mobile audience already accounts for 50.8% of the total market revenue. By 2025, mobile gambling volumes will reach 58.2%.
  • Games with VR elements. Rated developers not only reduce the cost of technology but also actively implement VR services in mobile games.
  • Bitcoin casino. Support for cryptocurrency transactions is being actively implemented by leading international aggregators. Since 2021, Bitcoin payments have been available through the PayPal service. The Visa international banking system is also developing a program to support Blockchain wallets.
  • Casino with artificial intelligence. The introduction of AI and machine learning technologies will allow to interact with the audience at the highest level and adapt game services to the individual preferences of each client.

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