Activa Research, an analytical agency, has released a large-scale report called Radiografía del Cliente de Apuestas Deportivas. Experts have studied the state of the Peruvian sportsbook sector and compiled a profile of the country’s modern bettor.
Average Citizen Who Likes Wagering: Portrait
The document notes that around 40% of the population is engaged in niche activities.
The audience demonstrates a fairly wide range of gaming habits:
- 4% of respondents use bookmakers' services daily;
- 6% of the surveyed pool do that every week;
- 7% of customers play at least once a month;
- 23% are not that active and bet occasionally.
The average stake in the country, according to the study, is PEN 81.8 (approximately $23.2). Experts noted that in Lima, the state’s capital, this figure is PEN 104.6, and outside the city, it reaches PEN 56.4.
The user’s age has a significant impact on the size of a wager:
- people from 45 to 59 years old have the highest average bill of PEN 161.1;
- those between 30 and 44 spend around PEN 71.8;
- participants over 60 allow themselves a regular expense of PEN 54.1;
- young players of 18−29 contribute the least, about PEN 53.5.
Priorities and Preferences of Peruvians
Approximately 78% of respondents enjoy sports betting on the Internet. Nearly 36% of this number prefer mobile applications for gambling, and the share of website visitors is 42%. Only 22% of the country’s population goes to land-based bookmaker offices.
Analysts identified different scenarios for placing stakes among clients:
- 41% of surveyed people make wagers before the start of the match;
- 29% of players opt for live variations during the competition;
- 27% of users combine several offers into a single one;
- 18% choose additional markets (e.g. red cards).
The absolute record holder in the segment is football. This vertical accounts for 82% of the state’s industry handle.
Other sports are significantly behind:
- 14% prefer volleyball;
- 9% enjoy basketball;
- 7% choose tennis;
- 4% go for boxing.
Only 15% of Peruvians diversify their betting selections and distribute wagers across several disciplines at once.
For the majority of citizens, the main criteria for picking a gaming platform are trust and security. Around 42% of respondents are guided by these indicators.
Users also take into account other factors, paying attention to:
- convenience of payment systems (36%);
- bonus programs and promos (32%);
- favourable coefficients (25%);
- website’s convenient navigation and intuitive UI (22%);
- variety in the choice of sporting events (14%);
- advice from friends and acquaintances (6%).
Summary of the Recent Analytical Report
Active Research’s study demonstrated a high level of maturity and sustainability of the local industry.
Key characteristics of the Peruvian betting vertical:
- 78% of the local audience prefers online wagering;
- the country has seen a steady increase in the share of mobile players;
- security and trust remain key criteria for people when choosing an entertainment platform.
In general, the state’s vertical is developing in line with global trends, increasingly focusing on digitalisation, transparent operations, and an individual approach to each client.
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