Modern B2B enterprises face fierce competition and ever-increasing expectations of customers. These factors are clearly manifested in the online gambling industry.
Reducing the load is an excellent way to cut costs and strengthen the company's cash flow. Successfully using integrated solutions guarantees noticeable revenue growth and provides a basis for further sustainable development.
Experts from the Casino Market studio have prepared a detailed guidance note on achieving maximum administrative efficiency indicators. We will help you find the perfect balance between the project’s costs and its profitability increase.
For further advice on entertainment platform management and to order the development of an exclusive turnkey startup, please contact our specialists.
About the Concept
It shows how well brands use their resources to achieve the ultimate goal. There is no single formula for calculating it but entrepreneurs can take advantage of a fairly simple solution: compare the ratio of expenses and business results.
The list of the casino’s standard costs includes:
- spending on platform management;
- capital expenditures for the purchase, maintenance, and improvement of gaming products, as well as equipment, communication channels, and other components of the commercial infrastructure;
- human resources, including partners and freelancers.
When calculating the indicator, the performance of a B2B enterprise must be taken into account:
- revenue for a selected period;
- quality of products and services provided to clients;
- positive business growth dynamics;
- the presence of a sustainable pricing policy.
The lower the ratio of resources expended and results obtained, the better online casinos generate their income. At the same time, it is very important to maintain a consistently high level of service.
The concept affects the following aspects of the company's activities:
- reduction of regular manufacturing costs;
- product quality improvement;
- increased performance;
- reduction of response time to customer requests;
- enhancement of competitiveness.
Methods for Improving the Metric
If the ratio between the entertainment platform’s costs and profits does not meet the owner's expectations, it is recommended that a more in-depth analysis of daily administrative processes be conducted.
Based on this data, entrepreneurs will be able to choose the best options for organising further work.
Most often, the following solutions are used to improve the enterprise functioning:
Optimisation of Internal Management Protocols
The inefficient organisation of work processes is one of the main reasons for the high operational burden.
To identify the problem, it is necessary to separately evaluate each of the regular steps.
First of all, it is necessary to identify tasks that:
- are performed manually;
- are repeated with a certain frequency (daily, weekly, etc.);
- do not have a significant impact on productivity at the moment or in the long term.
The implementation of management program components will help optimise the performance of everyday challenges.
The most famous of them are:
- Trello;
- Asana;
- Monday.com.
These are digital services that allow operators to systematise and ensure transparency of all administrative processes of their virtual casinos. Project owners will be able to control the quality of tasks and set priorities for each one.
Transfer of Business Functions to Outsourcing
Remote administration is widely used in such areas as:
- IT support. External providers can offer a whole range of services, from the installation of software on standard devices to monitoring performance in real-time and promptly eliminating any technical failures remotely or with departure on a land-based location.
- Tax support. Entrepreneurs no longer need a staff of accountants. These specialists can be replaced with automated programs and one or two outsourced employees who will monitor declaration compliance and send it to government agencies.
- Customer service. Maintenance of a full-time management team can be very expensive, especially for beginning gambling startups. An external provider with already trained specialists is a great solution that will save money while preserving the brand’s reputation.
- Marketing promotion. Third-party experts can handle the full cycle of advertising program implementation, from developing a general strategy to managing groups on social networks, hiring influencers, and forming international affiliate networks.
The decision to hire freelancers will be a good addition to outsourcing options.
Most often, the services of temporary personnel are used in the following areas:
- copywriting for creating attractive content, sales funnel templates, email newsletters, regular news, blog posts, etc.;
- web development for making an exclusive site, user interfaces, various functional components, and modules of the gaming platform;
- search engine optimisation for increasing the casino’s ranking;
- design for creating new page templates, visualisation of advertising elements, etc.
Implementation of Automation in Labor-Intensive and Routine Processes
The goal of this procedure is to minimise or completely eliminate the need for human intervention in several rote tasks.
The following elements are primarily subject to automation:
- simple objectives that do not require critical thinking, such as entering data into reporting tables;
- repetitive actions (sending out newsletters, scheduling daily publications, regular backups, etc.);
- manual operations that are subject to human error, such as copying data to another resource or changing the parameters of advertising banners;
- tasks that can be standardised, including answers to typical questions of clients;
- actions that depend on a specific trigger, such as activating a self-exclusion program when a certain betting limit is reached.
Automation of routine steps gives entrepreneurs the following benefits:
- reduction in the time spent on performing similar processes;
- increased productivity and the ability to redirect efforts to high-priority actions;
- reduced risk of human errors;
- saving money on manual labour;
- improved interaction between different departments of the company;
- increased satisfaction of players due to accelerated response time to their requests;
- the release of resources for business scaling.
Data Analysis and Correct Setting of KPI Indicators
Unclear objectives significantly complicate performance evaluation. Casino operators must establish understandable metrics that can show the efficiency of each business infrastructure’s components.
Key KPI indicators for entertainment platforms are:
- GGR. Determines the amount of funds after deducting winnings from the total sum of bets.
- NGR. The actual earnings of project owners.
- AP. The number of unique customers who placed at least one bid in a certain period.
- ARPU. The total amount that each gambler brought in a definite time.
- LTV. The amount of revenue per user for the entire period of their interaction with the entertainment portal.
- CAC. Marketing and advertising costs for the registration and placement of bets by one new player.
- CR. The percentage of people who stopped interacting with the gaming site for a certain period.
Each metric has its formula. If the obtained values do not correspond to the predicted results, this is a reason to review the company's strategy as soon as possible and start optimising current processes.
Improvement of the Business Efficiency in Gambling with AI
Artificial intelligence is already capable of not only automating routine tasks but also analysing data so deeply that it allows entrepreneurs to predict customer behaviour.
The best ways to enhance the performance with the help of AI:
- Chatbots and virtual assistants. Casino operators can create a unique customer service protocol that makes it possible to solve more than 80% of typical requests.
- Personalisation of offers. Systems that are based on machine learning analyse user behaviour and generate exclusive services and bonuses.
- Fraud prevention. AI tools instantly recognise any abnormal actions and suspicious transactions, reducing the risk of crime and financial losses to a minimum.
- Audience segmentation. Machine learning protocols can divide clients by interests. This approach allows businessmen to organise targeted advertising campaigns.
- Automation of marketing programs. AI technologies help improve targeting parameters and increase conversion rates quickly.
- Prediction of the enterprise’s profitability. Artificial intelligence systems can process an enormous flow of data and, based on them, build detailed forecasts for the brand’s development.
The Main Things about the Reduction of Operational Burden in Casinos
Optimisation of business processes is the best way to create a basis for the sustainable long-term growth of the gambling enterprise and ensure its competitiveness.
The following actions will help to increase the administrative efficiency of entertainment startups:
- Rationalisation of the platform management structure. Project owners must assess the available resources and compare their volume with the expected result of the work. The ideal option is to achieve minimum expenses at the start and generate record revenue while maintaining the product’s quality.
- Automation of routine processes, such as planning publications on social networks, email newsletters, and answers to typical user requests. Programmed execution of these tasks greatly reduces the load on business and eliminates the risk of human errors.
- Implementation of AI technologies. Machine learning solutions allow for the automation of similar standard processes and the prediction of the behavioural patterns and actions of players to form personalised offers.
You can learn more about the features of working in the gambling niche and order the turnkey platform from the Casino Market studio.
We also offer the following useful solutions for a fast and successful project launch:
- scripts;
- lotteries;
- blockchain portals;
- ready-made modular sites with a licence;
- sports betting software;
- free demo versions of gaming platforms, and much more.
Have questions or want to order services?
Contact our consultants:
- e-mail: manager@casino-market.com
- Skype: support.casinosupermarket
- feedback form.
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